We are Two Circles. We are a Sports & Entertainment Marketing business. We grow audiences and revenues. We do that by knowing fans best. We work with clients to help them understand & influence what their fans are doing – the way fans spend their money, the events that fans attend, the channels fans respond to, the content fans watch and more. And we use the understanding this gives us to help our clients grow. Grow their audiences and grow their revenues - both direct to consumer and business to business revenues. Our platforms and services are trusted by over 1000 clients globally, including the English Premier League, Red Bull, UEFA, VISA, the NFL, Nike and Amazon. We are over 1000 people, based out of 15 offices, and we deliver work for sports and entertainment businesses of all shapes and sizes all over the world.
About the Role
We are seeking a strategic and analytically driven Director, Sponsorship Valuation to lead the development of robust valuation methodologies and revenue models that shape high-value sponsorship strategies for rights holders and brands.
This role sits within the Partnership Consulting team, which advises clients across sponsorship and venue development with a focus on go-to-market strategy and ROI frameworks. Our work enables organizations to quantify commercial impact, optimize partnership structures, and guide long-term investment decisions.
The Director will be responsible for asset valuation, marquee package valuation, sponsorship strategy, and the development of comprehensive models that project and optimize sponsorship revenue.
This role is central to shaping how rights holders and brands quantify, structure, and optimize sponsorship investments. The Director, Sponsorship Valuation will directly influence go-to-market strategy, commercial architecture, and long-term revenue growth for leading organizations across sports and entertainment.
Key Responsibilities
Sponsorship Asset & Package Valuation
Revenue Modeling & Commercial Forecasting
Sponsorship Strategy & Go-To-Market Advisory
ROI & Impact Frameworks
Leadership & Collaboration
Experience & Qualifications
Skills & Competencies
The range below represents the low and high end of the base salary someone in this role may earn as an employee of Two Circles in the United States. Salaries will vary based on various factors including but not limited to professional and academic experience, training, associated responsibilities, and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire.
$140,000-$170,000