Director, Web and Digital Experience
Title: Director, Web & Digital Experience
Role Summary
The Director, Web & Digital Experience is a strategic leader responsible for Strategy’s global digital ecosystem, including our primary B2B corporate website and localized international sites. You will lead a small team, manage key vendor relationships, and own the end-to-end digital customer journey. This role is responsible for developing the enterprise-wide web strategy to enhance customer experience, drive sales leads and downloads, and measure digital performance (ROI). You will own the digital content strategy and lead large-scale projects, such as full redesigns and re-platforming, by partnering closely with ITS, business units, and marketing stakeholders.
Duties and Responsibilities
The Director's responsibilities fall into four key areas:
1. Digital Strategy & Customer Experience
Define and evangelize the enterprise-wide digital vision and strategy, ensuring it aligns with key business objectives (leads, sales, customer satisfaction).
Serve as the primary advocate for the end-user, using quantitative analytics and qualitative "voice of customer" data to champion a best-in-class, customer-centric digital experience.
Develop and present the business case for new digital initiatives, defining scope, tracking performance, and reporting on financial impact (ROI) to leadership.
Lead UX/UI strategy, working with design resources (internal or external) to create wireframes, mockups, and prototypes that continuously optimize the user journey.
2. Leadership & Cross-Functional Partnership
Lead, mentor, and manage a small team of digital marketing professionals.
Manage relationships, budgets, and deliverables with external vendor partners and design resources.
Serve as the central connection point between Marketing, business units, and the ITS (IT) team, fostering strong relationships to align priorities and execute a unified roadmap.
Consult with and educate internal stakeholders on digital best practices in UX, SEO, and content strategy to gain buy-in and drive engagement.
3. Web Operations, Content & SEO
Oversee the entire web content lifecycle, from strategy and creation to deployment and maintenance, ensuring all digital properties are up-to-date and effective.
Lead and own all web-related projects, including large-scale implementations, microsites, and landing page optimization.
Define, own, and execute a comprehensive SEO strategy to improve organic traffic, rankings, and conversion.
Own and optimize the onsite search experience, using data to refine results and improve the customer journey.
4. Technology, Testing & Platform Management
Act as the primary business owner for the web technology stack, managing the marketing priority backlog for the ITS development team.
Partner with ITS to architect and align on a long-term strategic roadmap for web platforms, from inception and testing to deployment and post-launch monitoring.
Define, test, and validate all new web enhancements, features, and A/B tests, working with ITS to ensure proper UAT and deployment best practices.
Qualifications
Education
Required: Bachelor's Degree (or equivalent experience) in Graphic Design, Computer Science, Marketing, or a related discipline.
Preferred: Master's Degree.
Experience
Required: Minimum 10 years of progressive experience in customer-focused web product management, digital marketing, or UX/UI design, with at least 3 years of management experience.
Experience leading web design or digital product management teams.
A portfolio demonstrating experience in creating brand-focused digital experiences or products.
Proven experience leading large-scale implementation projects, including website re-platforming.
Demonstrated experience partnering with IT/technical teams to create and execute strategic roadmaps.
Experience with E-Commerce or DXP platforms (e.g., Sitecore, Salesforce, Adobe Experience Manager).
Experience with landing page tools (e.g., Optimizely, Ninetailed) and content personalization platforms (e.g., Pathfactory).
Software/Technical Skills
Advanced experience with design and wireframing tools (e.g., Figma, Adobe Creative Suite).
Advanced knowledge of A/B testing, multivariate testing, and user testing platforms (e.g., Optimizely, UserZoom).
Strong proficiency with enterprise-level CMS or DXP platforms (e.g., Sitecore, Salesforce).
Proficiency in Agile/Scrum development methodologies.
Working knowledge of web technologies (HTML, CSS, JavaScript).
Excellent command of MS Office (Excel, PowerPoint) and proficiency with analytics/BI tools (e.g., Looker, Google Analytics).
Other Skills/Knowledge/Abilities
Demonstrated ability to build great digital products on time with a focus on revenue opportunities.
Strong understanding of current and emerging online marketing trends.
Ability to quickly identify, troubleshoot, and resolve complex issues.
Exceptional communication (written, verbal, and presentation) skills.
Proven ability to forge strong cross-functional relationships and influence internal stakeholders.
Ability to lead transformational, large-scale programs like a full site redesign or re-platforming.
Additional Information
Strategy is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, creed, color, religion, national origin, gender, sex, sexual orientation, gender identity, disability, veteran status, age, genetic information, or any other legally-protected basis.
Strategy provides reasonable accommodation for qualified individuals with disabilities in the hiring process. If you have any difficulty using our online system and you need an accommodation due to a disability, you may contact us about your interest in employment at application_accommodations@strategy.com.
Visit Strategy’s Careers page for additional information.