Event Marketing Manager (fixed-term)
As our Event Marketing Manager, you’ll own Varjo’s presence at trade shows and industry conferences across the defense, simulation, and aviation sectors. Working closely with marketing, sales, and product teams, you’ll develop event programs that generate measurable pipeline impact, not just booth traffic. You’ll create moments that genuinely stop people in their tracks, drive integrated campaigns surrounding each event, brief and align with field sales, and report on performance in terms that connect to business outcomes. This role is a one-year fixed-term maternity leave replacement.
The company is in high-growth mode right now, which means the pace is fast and exciting. To match that speed, we need someone who thinks in terms of positioning and pipeline, not just logistics, and who takes as much pride in a well-executed nurture sequence as in a demo experience that leaves people talking long after the show floor closes.
What you'll be doing
• Own end-to-end planning and execution of trade shows and industry conferences, including event strategy, positioning, audience targeting, booth design, vendor management, and on-site activation, with a sharp eye for the demo and partner simulator experiences that make Varjo’s technology genuinely stop people in their tracks
• Develop event objectives tied to pipeline goals and align with sales and marketing leadership ahead of each event
• Build and execute integrated pre/post-event campaigns across email, social, and paid channels, including lead nurture sequences that move event contacts into the sales pipeline
• Brief sales teams on event strategy, talking points, and follow-up sequences for each event
• Manage event budgets, track spending, and report on performance against pipeline and engagement KPIs, not just attendance numbers
• Gather competitive intelligence at shared events and feed insights back to product marketing and sales
• Maintain relationships with vendors, simulation partners, venues, and event organizers to ensure partner-driven booth experiences land the way they should
• Keep event materials, assets, and documentation organized and accessible
Requirements
• 3–5 years of experience in event marketing, field marketing, or a closely related B2B marketing role
• Demonstrated track record managing B2B trade shows end-to-end, including budget ownership and post-event reporting - this is a requirement, not a plus
• Experience building and executing integrated marketing campaigns around events, not just the event logistics themselves, and a genuine instinct for what makes a live product experience land
• Hands-on experience with CRM and marketing automation tools (HubSpot, Salesforce, or equivalent)
• Comfortable briefing and aligning with sales teams; you understand the event-to-pipeline connection
• Proactive and highly organized, with the ability to manage multiple events simultaneously in a fast-paced environment
• Up to 50% international travel
• Excellent verbal and written communication in English; familiarity with defense, aerospace, or deep tech B2B audiences is a plus