Event Marketing Manager (M&I)
£38k - £42k GBP
Event Marketing Manager
M&I
Borough, South London (SE1 1EP) - Hybrid
Our Story
Worldwide Events is the parent company behind two highly successful event brands: M&I and Private Luxury Events, each serving distinct sectors of the global travel and events industry.
Our brands connect the major players in both MICE and leisure travel through one-to-one meetings, inspirational social events, education, and destination discovery activities. Our suppliers and exhibitors are ground-breaking hotels, venues, and destinations in the events and hospitality industry who want to reach the world’s most respected event planners and travel designers.
We bring people together and facilitate strong relationships, connecting people on a human level first, business second. We call this H2H connection, and it is at the heart of everything we do.
At M&I we connect the global MICE industry through world-class events in the world’s best destinations, attracting key buyers and creating an atmosphere perfect for networking. This is where the most valuable business connections are made. We believe in the power of human-to-human connections to secure high-quality business.
The Role
As an Event Marketing Manager, you will be responsible for planning and delivering integrated marketing campaigns that drive attendance, engagement, and brand visibility across our global events portfolio.
You will execute and optimise integrated marketing campaigns across the event lifecycle — from campaign planning and delivery through to on-site activation and post-event engagement, in alignment with the overall marketing and event strategy defined by and with the Head of Marketing.
This role requires a balance of strategic thinking, creative storytelling and data-driven marketing, ensuring our campaigns support commercial objectives while strengthening the reputation of our brands within the global travel and events industry.
This is a permanent full-time opportunity reporting to the Head of Marketing M&I.
Responsibilities
Marketing Campaigns and Sales Support
- Plan and deliver integrated marketing campaigns to support the promotion and growth of M&I events.
- Work closely with the Head of Marketing to define campaign goals, messaging and KPIs.
- Ensure marketing activity supports commercial objectives and targets across our future solutions, sales, and buyer teams.
- Analyse and report on campaign performance data to identify insights and continuously optimise marketing strategies.
Digital Marketing & Website Management
- Manage and maintain event and brand websites, ensuring content is accurate, engaging and optimised for search.
- Improve search engine visibility and website performance through SEO and AIO best practices and content optimisation.
- Track website performance and suggest improvements, and work with our performance marketing manager to continually improve campaign results and increase website traffic.
Email Marketing & CRM
- Plan and manage email marketing campaigns using CRM and marketing automation platforms.
- Maintain email marketing calendars and audience segmentation strategies.
- Work with Salesforce and marketing automation tools to monitor campaign effectiveness and improve performance.
- Ensure the marketing database is accurate, compliant and effectively used for lead generation and communication.
Content & Marketing Materials
- Develop compelling content across digital channels, including email campaigns, social media, event promotions and press communications.
- Maintain brand consistency across all marketing communications and materials.
- Update and continuously identify ways to improve our marketing collateral and sales toolkit (including packs, website pages, case studies and industry reports).
- Work closely with designers and content creators to produce high-quality visual and written assets.
Social Media & Community Engagement
- Develop and execute a compelling social media strategy to build brand awareness and grow our social media reach whilst nurturing and engaging our community.
- Identify new ways to showcase industry voices, partners and community stories through engaging content formats.
Event Marketing (Promotion and On-site)
- Lead the execution of marketing activities at events.
- Coordinate photographers, videographers and content teams to capture high-quality event content.
- Gather testimonials, interviews and visual content to support post-event marketing and storytelling, working closely with our commercial teams to ensure we are aligned with their priorities and goals.
- Conduct pre-event site checks when necessary to ensure marketing deliverables are correctly implemented.
- Continuously analyse and track event content metrics and identify ways to improve reach and engagement.
Partner Support and Event Ownership
- Take responsibility for key partner relationships to develop collaborative content and provide marketing support.
- Lead on key event niches as identified by the Head of Marketing, becoming a geographic or niche specialist for the duration of a campaign.
- Proactively build relationships with external suppliers and industry allies.
Industry Awareness
- Identify opportunities to increase brand visibility and industry awareness through marketing and media initiatives.
- Monitor and report on competitor campaigns and industry trends to ensure we remain competitive and market leading.
Due to the nature of the company and the role, you may occasionally be required to work outside of hours to support events and meet deadlines.
Requirements
We seek individuals who meet the essential criteria below and bring distinctive qualities that enhance our team and client experience. To be considered for our Event Marketing Manager opportunity, you’ll need to demonstrate:
- Proven experience in marketing, ideally within events, hospitality or travel.
- Experience managing integrated marketing campaigns across digital channels, including email, social media and web.
- Strong analytical skills with the ability to interpret marketing data and optimise campaigns accordingly.
- Excellent written communication skills with the ability to create engaging marketing content.
- Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
- A collaborative approach with the confidence to work across departments and with external partners.
- A proactive mindset with the ability to take ownership of projects from concept to delivery.
Desirable Qualifications and Experience
- Experience working within the hospitality, travel or events industry would be useful.
- Experience managing marketing activity for events and conferences.
- Familiarity with marketing automation tools, CRM systems, and digital marketing analytics platforms (HubSpot, Monday.com, Salesforce, Pardot, Figma, and Adobe as examples).
Benefits
We offer a competitive salary and a thoughtful benefits package designed to support your well-being, growth, and work-life balance. At M&I, we bring together colleagues from around the world to deliver exceptional event experiences, and our benefits reflect that spirit.
- Basic salary of £38,000 - £42,000, depending on experience and skills.
- 36 days of paid holiday (including bank holidays), with additional days awarded for length of service.
- Hybrid working pattern with an alternating rota (2 days one week, 3 days the next).
- Receive £50/month contribution towards Bupa private health insurance, starting after probation.
- Employee Assistance Programme, covering mental health, wellbeing, financial guidance and life changes.
- Benefit from extended maternity leave and enhanced paternity leave to support growing families.
- Team members have the exciting opportunity to travel the world, providing support at our events.
- Start your weekend early with a 4 pm Friday finish!
Our Commitment to Diversity
Our approach to diversity is simple: it’s about embracing everyone. We are committed to welcoming all individuals, regardless of gender identity, orientation, expression, age, race, physical or mental ability, ethnicity, or perspective. Our diversity fuels innovation, brings diverse thoughts, and connects us more closely to our clients and the communities we serve.
How to Apply
We review every application with care. If this opportunity feels right for you, we’d love to hear from you. As we review applications on a rolling basis, applying early gives us the best chance to consider your experience.