Events & Experiential Lead

OUR MISSION

To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.

What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.

In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.

And we’re a long way from done!

THE ROLE

You will be responsible for planning, managing, and executing both a range of existing and new consumer focused events to drive revenue and increase brand visibility. This role requires a creative, strategic, and results-driven professional who can develop and implement events that support our commercial goals. The ideal candidate will have an extensive background in event management blended with strong commercial experience and cross functional collaboration.

WHAT YOU’LL BE DOING

• Event Strategy & Planning:

  • Develop and implement a comprehensive event strategy that aligns with our growth strategy, revenue and strategic objectives

  • Collaborate with both the commercial leadership and brand team to define event goals, messaging, and target audience

  • Create event calendars, timelines, and budgets, ensuring all events are delivered on time and within budget

  • Work closely with Project Managers to source and manage high-impact influencers and creators for brand events

• Event Execution:

  • Lead the end-to-end planning and execution of events, including logistics, vendor management, venue selection, and on-site coordination

  • Working alongside the Brand Marketing team, oversee the design and production of event materials such as branding, brochures, and presentations, which the Brand Marketing team will implement

  • Manage event staff, including internal teams and external vendors, to ensure smooth operations

  • Work with our Brand and Growth marketing teams to ensure relevant audience and attendance

• Partnership & Sponsorship Management:

  • Working alongside the partnerships team to engage relevant brand stakeholders, sponsors, and exhibitors to enhance event offerings

  • Collaborate with the brand team to create co-branded content and promotional materials

• Commercial Focus:

  • Drive revenue generation through events by identifying and securing opportunities for upselling, sponsorships, and partnerships, in collaboration with the commercial team

  • Analyse the commercial impact of events and provide recommendations for improvement

• Post-Event Analysis & Reporting:

  • Conduct post-event evaluations, including attendee feedback, financial analysis, and ROI assessment

  • Provide detailed reports on event performance, including key metrics such as lead generation, sales conversions, and customer engagement

  • Use data and insights to continuously improve event strategies and execution

• Industry Trends & Innovation:

  • Stay up-to-date with industry trends, competitor activities, and emerging technologies in event management

  • Identify innovative ideas and new event formats to engage customers and partners in a competitive marketplace

WHAT WE’RE LOOKING FOR

• 5+ years of experience in event management, preferably in the automotive industry

• Proven track record of successfully planning and executing large-scale commercial events

• Strong understanding of the automotive industry and marketplace dynamics

• Extensive experience working with influencers and creators

• Excellent project management and organisational skills, with the ability to manage multiple events simultaneously

• Exceptional communication and negotiation skills, with experience in managing stakeholders and vendors

• Strong analytical skills with the ability to assess event performance and derive actionable insights

• Ability to work in a fast-paced environment and adapt to changing priorities

• Proficient in event management software, CRM tools, and Microsoft Office Suite

WHY THIS ROLE MATTERS

Carwow is reshaping a traditionally fragmented industry. This role offers the chance to build something meaningful: you’ll have the autonomy to carve out your own path, innovate beyond traditional automotive events, and shape how thousands of people experience the Carwow brand. It’s a rare opportunity to bridge the gap between strategy and execution - making an immediate commercial impact while building our next wave of growth.

INTERVIEW PROCESS

• 30-minute virtual Introductory call with our Talent team

• 45-minute virtual Hiring Manager interview

• Take-home exercise, followed by a 1.5-hour onsite interview

• Virtual Values interview with key senior stakeholders

WHAT’S IN IT FOR YOU

• Competitive comp package

• 28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!

• Employee-friendly share options

• Pension scheme via Royal London - up to 5% company contribution

• Vitality private healthcare insurance

• Life Assurance - 4x annual salary

• Monthly coaching sessions with Spill - our mental wellbeing partner

• Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies

• Bubble childcare support and discounted nanny fees for little ones

• 'Work from abroad for a month' annual scheme

• Generous learning and development budget

• £500/€550 home office budget

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.