Growth Marketing Executive
OUR MISSION
To become the car-changing destination of choice. By combining technology, media and deep automotive expertise, we've turned how people buy, sell, advertise and lease cars on its head.
What started as a simple reviews site is now one of the largest online car-changing destinations in Europe. Last year alone we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In the last couple of years we have gone big and acquired both Carwow Leasey, a leasing broker and Autovia, creators of AutoExpress and Evo magazines, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with almost 10m subscribers and over 1.1 billion annual views, while we sell 1.2 million print copies of our magazines and have an annual web content reach over 350million. We also launched our successful Sell My Car business in Germany. We are continually driving to make Carwow the go-to destination for people looking to change their car.
And we’re a long way from done!
THE ROLE
As a Growth Marketing Executive (IC1), you will be joining a fast-paced pod of three within our Growth - Customer & Marketing team, reporting directly to Ben. You'll be instrumental in shaping and executing Carwow's performance marketing strategies, with a heavy focus on Paid Social, Display, YouTube and programmatic.
During your first six months, your primary focus will be building campaigns on DV360 and CM360. targeting ads using our 1st-party data on behalf of OEMs (Original Equipment Manufacturers) via our Demand-Side Platform (DV360). You will be expected to dive in, build campaigns completely from scratch, leverage 1PD to build audiences and constantly optimize performance.
KEY RESPONSIBILITIES
Build and launch ad campaigns across platforms including YouTube, Google, and TikTok.
Become the subject matter expert on DV360.
Build out custom audiences within our CDP.
Conduct deep data analysis off the back of live media campaigns to continuously tweak, optimize, and drive performance.
Own the implementation and performance of marketing campaigns across display, programmatic, and paid social channels.
Keep all content and advertising material for advertising partners up to date, ensuring brand consistency and compliance.
KEY REQUIREMENTS
Proven, hands-on experience building out ads on platforms like YouTube, Google, or TikTok (you must have executed this yourself, not just managed an agency).
Demonstrated ability to build and apply audiences to campaigns based on targeted traffic.
Strong analytical skills; you can interpret data straight off the back of media campaigns and turn insights into action.
A strong plus if you have hands-on experience with Demand-Side Platforms (DSPs), specifically DV360, for running programmatic campaigns.
You are proactive, highly ambitious, and driven by a thirst for knowledge and growth.
You bring high energy and positivity to your work, thriving in a fast-paced environment.
WHY THIS ROLE MATTERS
You are the crucial link between our trailblazing automotive content and the millions of drivers looking for their next car. By taking ownership of our paid non-search and video campaigns—especially on massive platforms like YouTube and TikTok—you directly influence our audience reach and revenue. Your ability to leverage our rich 1st-party data and build highly targeted, scratch-built campaigns for our OEM partners ensures that we aren't just generating impressions; we are actively matching the right people with the right cars and directly fueling Carwow's aggressive growth trajectory.
INTERVIEW PROCESS
30-minute virtual TA Screen call
45-minute virtual Hiring Manager Interview
Take-home task, followed by a 1 to 1.5-hour in-person Skills Interview
45 to 60-minute virtual Values Interview
WHAT’S IN IT FOR YOU
Competitive comp package
28 days' holiday plus bank holidays, increasing to 35 with length of service, plus extras for house moves, weddings and more!
Employee-friendly share options
Pension scheme via Royal London - up to 5% company contribution
Vitality private healthcare insurance
Life Assurance - 4x annual salary
Monthly coaching sessions with Spill - our mental wellbeing partner
Inclusive parental, partner and shared parental leave, including up to 20 weeks' full pay maternity and shared parental leave, and 8 weeks' full partner pay, as well as fertility treatment and pregnancy loss policies
Bubble childcare support and discounted nanny fees for little ones
'Work from abroad for a month' annual scheme
Generous learning and development budget
£500/€550 home office budget
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.