Field Marketing Specialist
About Formal
Formal is data security platform designed to help teams understand and control their data on autopilot.
We're building a modern protocol-aware reverse-proxy for datastores and APIs that helps organizations understand their data in real-time. This allows teams to see how sensitive data is stored, consumed, and used in order to enforce least privilege through masking, filtering, or anonymization policies.
We are trusted by leading companies such as Ramp, Gusto, Notion to solve problems across data security and compliance, data quality management, and infrastructure access.
Formal is backed by top-tiers VCs including Thrive Capital and Y Combinator with angel investors that include executives and founders from Datadog, Clickhouse, Plaid, and Vanta.
About the Role
As our Field Marketing Specialist, you will play a crucial role in shaping and communicating Formal's value proposition to our target market. You'll work closely with our product, sales, and leadership teams to develop and execute marketing strategies that drive growth and establish Formal as a leader in the data security space.
What you'll do
Field Marketing Execution: Develop and execute integrated field marketing plans, incorporating account-based marketing strategies, partner initiatives, and sales motions to drive brand visibility and pipeline growth.
ABM Campaigns: Collaborate with cross-functional teams to build and execute targeted ABM campaigns that engage key accounts, align with sales strategies, and drive high-value opportunities.
Partner Marketing: Work closely with strategic partners to develop joint marketing plans, co-branded campaigns, and enablement programs that maximize partner-driven opportunities.
Event Management: Lead the planning and execution of field marketing activities, including trade shows, conferences, webinars, and partner events, ensuring flawless delivery and measurable outcomes.
Sales Enablement: Create and deliver marketing assets, campaigns, and resources that empower the sales team to effectively engage prospects and close deals.
Lead Generation: Partner with global campaigns, digital, and customer marketing teams to develop demand-generation strategies that drive qualified leads and pipeline acceleration.
Market Insights: Analyze market trends, customer data, and competitive insights to inform and optimize marketing strategies for the DACH region.
Brand Enablement: Act as a brand ambassador for Formal, building relationships with industry influencers, partners, and customers, while ensuring brand consistency in all field activities.
What You Need
Experience: 3-5 years of field marketing experience, preferably in B2B tech or cybersecurity, with demonstrated expertise in partner marketing strategies.
Communication Skills: Excellent written and verbal communication skills, with a strong ability to collaborate across functions and build relationships with stakeholders.
Event Expertise: Proven track record of planning, executing, and measuring the success of both in-person and virtual events.
Demand Generation: Deep understanding of demand generation, lead nurturing, and account-based marketing strategies.
Technical Proficiency: Experience with CRM tools (e.g., Hubspot) and marketing automation platforms, with strong analytical skills to track and report on campaign performance.
Compensation
This role offers cash compensation and a stock options grant.
The positioning of offers within a certain range depends on various factors, including: candidate experience, qualifications, skills, business requirements and geographical location.
Benefits (for U.S.-based full-time employees)
100% medical, dental & vision insurance coverage for you
Partially covered for your dependents
Flexible PTO