Founding Account Executive
$30k - $60k USD
About LiveFlow
LiveFlow is building the next generation of financial tools for modern businesses. We started with FP&A, helping finance teams build powerful, Excel-native reporting on top of QuickBooks. Now expanding into a brand-new market by building a full accounting system from the ground up.
We’re a fast-growing, venture-backed startup with customers ranging from early-stage startups to complex multi-entity businesses. This next chapter is a big one: a new product, a new ICP, and a new go-to-market motion.
About The Role
We’re hiring a Founding Account Executive to help launch and define the go-to-market motion for LiveFlow’s new accounting product.
This is not a standard, scaled AE role. You’ll be one of the first sellers on a brand-new product, operating in true 0 → 1 territory. You’ll work closely with founders, product, and engineering to shape messaging, identify the right customers, and turn early learnings into repeatable motion.
If you thrive in ambiguity, enjoy building from scratch, and want real ownership over how a product goes to market, this role is for you.
What You’ll Do
Own the full sales cycle for LiveFlow’s new accounting product, from first conversation to close
Help define our ICP, buyer personas, positioning, and core messaging
Run early discovery calls to deeply understand customer pain points and workflows
Experiment with pricing, deal structure, and sales motion for $30k–$60k deals
Work directly with founders and product to influence roadmap based on real customer feedback
Turn chaos into clarity by documenting learnings and helping shape early sales process
Close early lighthouse customers and build momentum for the product launch
What We’re Looking For
You have 2+ years of Account Executive experience selling B2B SaaS
You’ve worked at an early-stage startup or in a highly unstructured environment
You’re comfortable selling a product that’s still being built and evolving
You thrive in ambiguity and don’t need everything figured out to take action
You’re deeply curious, ask great questions, and have a strong growth mindset
You take ownership, move fast, and bias toward learning by doing
You’re excited by the idea of helping define how a product is sold, not just executing a playbook
Nice To Have
Experience selling into finance, accounting, or operations teams
Experience with QuickBooks, accounting systems, or financial workflows
Previous founding AE or 0 → 1 sales experience
Comfort working closely with product and engineering teams
Benefits
Base Salary of $90,000 and estimated OTE of $180,000 with an uncapped commission structure
Meaningful equity as an early member of the sales team
Medical, dental, and vision coverage
Unlimited vacation/paid time off
401(k)
All the latest tech you need; Macbooks, monitors, etc…
Monthly budget to spend on books and conferences to learn
Exciting business trips across the country