Founding Finance Lead
About us
At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year. We’re an in-person company based in Sydney, Australia.
We’re guided by a set of principles that are foundational to our work and drive every decision:
User-first: We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value.
High agency, high ownership: We’re responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don’t blame anyone or anything else.
Urgency: This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace.
What you'll do
You'll be our first dedicated finance hire. We've scaled using outsourced bookkeeping and now we need someone who can own internal day-to-day finance operations, partner with leadership, and build the foundations for our next phase of growth.
You'll be the bridge between our external bookkeepers, fractional CFO, external advisers and the rest of the business. You'll own GL coding and allocation, drive a fast and accurate month-end close, and implement approval processes and spend management. You'll be the go-to finance partner for the leadership group and deliver the revenue reporting and analysis we need to move at pace. We're looking for someone with strong commercial and month-end close experience who wants to build something - not just maintain it.
Example focus areas
Create and run internal approval processes; own GL coding and allocation; manage the relationship and workflow with our external bookkeeper.
Own month-end close end-to-end - quick, accurate, with strong accounting and accrual discipline.
Implement and run spend tracking, approval workflows, and financial systems so the business can scale without friction.
Deliver revenue and management reporting that leadership can use for decision-making.
Contribute to FP&A, unit economics, and operational efficiency with the fractional CFO and leadership.
Be the internal finance interface for the leadership group and the broader team - clear, proactive, no handoff friction.
What you'll bring
Proven month-end close experience in a commercial environment (not only audit or tax).
Commercial finance experience - you've worked in-house in a business, not only in practice or chartered.
Experience managing or closely coordinating with external accountants or bookkeepers.
Strong ownership mindset. You take responsibility for outcomes and don't wait to be told what to do.
Excellent communication and the ability to work with non-finance stakeholders and leadership.
Comfort with ambiguity and pace. You can prioritise, hustle, and deliver in a high-growth environment.
Startup or scale-up experience is a plus. Big 4 or mid-tier background (on top of commercial) is a plus.
What we offer
Competitive compensation with meaningful upside.
A company card for food, coffee, tools, and anything that helps you operate at a high level.
Daily team lunch and dinner at the office.
Unlimited workspace budget — build your ideal setup.
Real ownership and impact from day one.
Our interview process
A quick phone call to learn about you and share more about our company.
A deeper conversation on your experience and how you'd approach the first 90 days.
A paid work trial, so you get a feel for what it's like to work with us.
You get an offer, and we celebrate!