Founding Marketing Lead

💡 Mission

The US healthcare system is complex, error-prone, and financially draining. Medical bills and insurance coverage shouldn’t be this hard to navigate. At Granted, we’re building the one solution every American can turn to for help.

Thanks to AI and new regulations, Granted can fight claim denials, correct billing errors, negotiate bills, and make coverage easier to understand—saving people time, money, and stress. Our goal is simple: to be the #1 platform that empowers all Americans to take charge of their healthcare.

🩺 About Us

Founded by a former Oscar Health leader, we’re a seed-stage company with $17M in funding. We’re lucky to be backed by the founders and investors at Hugging Face, Rocket Money, Oscar Health, CaseText, Forerunner Ventures, RRE Ventures, and more. We are well-funded for the next few years.

🔎 About the Role

Granted is building the trusted front door to healthcare. We are still early, which means our priorities are simple: understand who we serve, learn what makes the product resonate, and tell that story in ways that bring real people into the product.

We are hiring a Founding Marketing Lead who wants to get hands on and move fast. This role blends creativity, consumer instinct, data interpretation, and rapid experimentation. You will generate ideas, test messaging, explore new segments, help shape our early narrative, and keep our acquisition efforts fresh.

You do not need to be a performance specialist. You do need to be a curious, scrappy, consumer-minded creator who can interpret funnel data, manage external partners, and turn insights into clear next steps.

You'll partner closely with our CEO, Growth PM, Product team, and our Partnerships and GTM team.

This is a hybrid role (4 days in/1 day WFH) based in NYC (our office is down in Chelsea!).

✨ If You Join, You'll:

• Own day-to-day acquisition execution

  • Own the creative iteration, testing, and optimization of our paid acquisition efforts in partnership with our Growth PM and external agency. You will help keep campaigns fresh, spot issues early, and push new ideas into market quickly.

• Develop high-impact campaigns and storytelling

  • Come up with new concepts, angles, and messages that speak to real people navigating healthcare. Write copy, propose creative variations, and shape simple landing pages and narratives that build trust and drive action. You will help influence how our voice and tone evolve as we learn more about our users.

• Test, learn, and scale what works

  • Use dashboards and reports to understand what is happening in the funnel. When something spikes or drops, you help figure out why and what to try next. You are not building BI tools, you are using data to guide creative and strategic decisions.

• Partner cross-functionally to drive growth

  • Work closely with our Growth PM, Product team, and Partnerships and GTM team to translate product changes, user insights, and distribution opportunities into acquisition experiments and external-facing assets.

• Learn deeply about our users and segments

  • Explore different audiences and hypotheses, from pregnancy segments to chronic conditions to anyone trying to navigate insurance. Use what you learn to refine messaging, creative concepts, and experiments.

• Report on outcomes and learnings

  • Track what is in flight, what is working, and what is not. Share learnings clearly with the team so we can double down on what works and move on quickly from what does not.

• Move fast in ambiguity

  • Operate comfortably in a fast-moving, early-stage environment where priorities shift and clarity is earned through action. You enjoy figuring things out, making progress without perfect information, and learning by shipping.

You'll bring to the table:

• You have 5 to 10 years of experience in B2C growth, marketing, content, or creative experimentation at a startup or consumer brand.

• You have operated multiple acquisition channels, e.g. Meta, TikTok, SEO, or lifecycle. You know how creative, targeting, and messaging influence performance.

• Your resume includes metrics. You can talk about experiments you ran or clear impact from your work.

• You enjoy creative problem solving. You like writing copy, shaping simple assets, and pulling ideas from culture and real user behavior.

• You can read basic funnel data with confidence. You know how to look at dashboards and interpret what is happening.

• You bring strong consumer empathy. You think about what users are feeling and what motivates them.

• You move quickly and learn by doing. You enjoy early stage environments where ideas can be tested and iterated on fast.

• You work well with external partners. You can give direction, review deliverables, and keep a team aligned to your goals.

• You can flex into brand thinking. You care about how a company shows up emotionally and visually, even if you are not a brand specialist.

• You want a role where you get to do the work. This is a hands on role.

• You are excited about improving healthcare and building trust in a sensitive category.

📢 You don’t need to check every single box - if you bring the right skills and drive, we want to hear from you! 📩

🦸 Working @ Granted

We’re a team of passionate individuals who show up every day to do the best work of our lives following these principles:

• Move with Urgency and Focus: Prioritize what matters and find the shortcuts.

• Own the Outcome: Take initiative and see it through until the end.

• Commit to Your Craft: Excellence is the standard, care about the details.

• Play to Win: If we win, Americans win, so we work hard and do what it takes for us to be #1.

• Feedback is Fuel: Intellectual honesty is at the core of everything we do.

• We’re One Team: Together, we can achieve things that none of us could on our own.

Granted is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, protected veteran status, disability, or any other legally protected characteristics.

We are also committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or interview process, please contact us.