Founding GTM Engineer
Waniwani is backed by Hexa (eFounders), the pioneer startup studio in Europe, having launched 40+ companies, including unicorns like Front, Aircall and Spendesk combining €230m+ ARR and €750m raised.
Founding GTM Engineer
Your job is to outperform Waniwani’s first growth experiment :
We issued a press release announcing OpenAI’s approval of the first insurance app inside ChatGPT. It triggered $26B in market-cap losses for the world’s largest brokers forcing every CEO in the industry to have an AI distribution strategy. → Now we are looking for someone to build the systems that turn that momentum into a scalable machine.
The Company
Waniwani is building the AI distribution infrastructure for the $10T services economy. We enable companies to sell quote-based services—insurance, mortgages, legal—directly inside LLMs, where buying decisions are moving. Think Shopify, but for services. We're building the rails for AI-native commerce.
This is Day 1 of a platform shift. Our ChatGPT insurance launch triggered $26B in market cap losses for the world's largest brokers in 48 hours. The press called it "the industry's ChatGPT moment." We call it Day 1.
Why This Role Exists
We have traction. What we need now is infrastructure. Not the backend kind. The go-to-market kind: the systems, tools, automations, and experiments that turn interest into pipeline and pipeline into revenue.
This role is for someone who builds agentic distribution systems for the AI era. You don't just plan campaigns—you architect the modern growth stack: AI agents that capture signals, qualify leads, and convert autonomously. You ship landing pages, vibecode demo apps, wire up dashboards, build custom agents, and instrument every step of an exponential funnel.
You'll be at the forefront of the AI growth revolution, building the systems that let companies scale distribution exponentially through AI. You think in agentic loops and compounding systems, not tasks and tickets.
We eat our own dog food. You'll use Waniwani's infrastructure to build Waniwani's growth engine—then sell that playbook to your peers.
What You'll Actually Do
Build the growth stack. Own the full funnel: CRM, outbound tooling, analytics, attribution. You'll be the first and biggest user of Waniwani's infrastructure—building with the same tools you're selling.
Ship experiments, fast. Launch growth tests across channels: sequences, landing pages, lead magnets, paid ads. Measure ruthlessly. Kill losers. Scale winners.
Vibecode apps and demos. Build interactive experiences that show what Waniwani can do. Ship them everywhere: social, partners, direct outreach.
Own the dashboards. Build the reporting layer that tracks pipeline, conversion, and experiment results. Make data visible to everyone.
Design distribution loops. Build repeatable mechanisms: referrals, integrations, self-serve funnels, viral formats. Engineer for leverage.
Automate outbound. Build scalable prospecting systems: enrichment, sequencing, personalization at scale. Build a machine, not a task list.
You'll work directly with the CEO and CTO. The tools are yours to choose. The stack is yours to build. And you'll use it every day.
This Role Is for You If
You're a builder who happens to work in growth. Engineering background welcomed. You've sold online or digital products. You get shit done—no hand-holding needed. Extremely curious and self-directed.
You think in systems. When something works, you make it repeatable and scalable.
1-4 years into your career, ready to own the entire growth function at a company building something genuinely new.
Native or bilingual English required. French is a plus.
Pluses
Launched side projects or products that found traction
Can write code (Python, JS, no-code tools, whatever ships)
Experience with CRM setup, outbound automation, or data tooling
Built and grown a social following or community
Familiarity with paid acquisition and unit economics
Active in online communities (Reddit, LinkedIn, HN, Product Hunt)
Comfort with AI tooling and prompt-driven workflows
Why Waniwani
Ruthless execution: Execution is what differentiates average outcomes and startup failure from massive impact. You will learn to execute surrounded by relentless doers and extremely ambitious teammates.
Ownership. You'll build the entire growth infrastructure from scratch
Category creation. You won't join a market. You'll contribute to defining a category.
Global: We sell global from day 0 : US, Australia, Middle East, Korea… and with offices in Paris, San Francisco, New York
Real equity. Meaningful ownership at the earliest stage
Best prep for founding. If you want to start your own VC backed venture, this is the best battle field to train on.
Interested? Reach out.