Full-Stack Marketing Manager - 097
Position: Full-Stack Marketing Manager
Salary: PHP 80,000 - PHP 120,000/month
Working Hours & Conditions: Aligned with New Zealand hours; full-time (remote)
Holidays: NZ Holidays
ABOUT THE COMPANY:
The company is a premium property developer based in Tauranga, specializing in high-quality, sustainable residential communities across the Bay of Plenty. With over a decade of expertise, the company manages the full development lifecycle—from land acquisition and architectural design to construction and sales.
Known for integrity and innovation, they deliver "move-in ready" turnkey homes characterized by modern aesthetics, premium finishes, and functional urban design. Their portfolio includes successful subdivisions and boutique terraced housing in sought-after locations like Matua and Ohauiti, focused on creating long-term value for homeowners and the local community.
OVERVIEW:
The company is seeking a highly capable Full-Stack Marketing Manager to drive lead generation, brand growth, and campaign performance across multiple residential property developments in New Zealand.
This is a hands-on role combining strategy, digital advertising, CRM/funnel management, and creative execution, including the ability to produce small graphic design tasks using Adobe Illustrator.
The role will also play a key part in managing the launch of our new website, coordinating with designers and developers, and ensuring alignment with marketing objectives.
RESPONSIBILITIES:
- Marketing Strategy & Campaign Planning:
- Develop and execute monthly & quarterly marketing plans
- Plan campaigns for new property launches & sales phases
- Define target audiences (FHBs, Investors, Downsizers)
- Monitor competitors & market positioning
- Manage marketing budgets
- Digital Advertising Management:
- Create, manage, and optimise Meta Ads (Facebook / Instagram)
- Manage Google Ads (Search / Display)
- Run retargeting campaigns
- Conduct A/B testing (creatives & copy)
- Monitor CPL, CTR, and conversions
- Improve campaign ROI
- Lead Funnel & CRM Management:
- Manage HubSpot CRM (pipelines, tagging, automation, scoring)
- Manage Mailchimp/email campaigns
- Optimise landing pages & lead capture flows
- Maintain database quality
- Content & Brand Management:
- Plan and schedule social media content
- Coordinate marketing assets (renders, brochures, ads creatives, emails)
- Ensure brand consistency
- Collaborate with designers/video editors when required
- Graphic Design (Light Production):
- Edit/update marketing materials using Adobe Illustrator
- Create simple graphics (social posts, ads creatives, flyers, icons)
- Perform quick brand updates without outsourcing delays
- Website Project Management (Critical):
- Manage launch of new the company's Developments website
- Coordinate with designers, developers, and SEO specialists
- Ensure marketing alignment & conversion optimisation
- Oversee ongoing updates post-launch
- Analytics & Reporting:
- Prepare weekly & monthly performance reports
- Track leads, CPL, traffic, conversions
- Provide improvement recommendations
- Identify & resolve performance gaps
Requirements
QUALIFICATIONS:
- Essential:
- Proven digital marketing experience
- Strong Meta Ads & Google Ads knowledge
- CRM/funnel experience (HubSpot preferred)
- Email marketing (Mailchimp or similar)
- Adobe Illustrator proficiency
- Strong English communication
- Analytical/data-driven mindset
- Experience managing websites/projects
- Tools:
- HubSpot
- Mailchimp
- Meta Ads Manager
- Google Ads
- Adobe Illustrator
- Website CMS (WordPress or similar)
- Canva (optional)
PREFERRED SKILLS (nice to have):
- Property / real estate marketing experience
- Landing page optimisation
- Copywriting ability
- SEO understanding
- Canva / Adobe Creative Suite familiarity
- Video editing basics (bonus)
Performance KPIs (Examples):
- Cost per lead (CPL)
- Leads generated per month
- Landing page conversion rates
- Ad CTR & ROAS
- Email open/click rates
- Website conversion performance