Golf Sales Manager - Mill Green Golf Club

About Get Golfing

Get Golfing CIO, a charity with a mission to make golf more accessible for all, is seeking an experienced Salesperson to join our team at The Club at Mill Green as a Golf Sales Manager.

This is an exciting opportunity to work for a thriving and dynamic organisation which manages and operates 13 sites with 7,000 members and over 160,000 visitors each year.  

The successful candidate will be part of a £20m revenue company of 600 people which reinvests profits from its operations into its venues, courses, the development of its people, and importantly, community oriented charitable initiatives local to its sites.

Our model is to maximise revenue through memberships, golf days, events, functions, and F&B. We say that “our courses are for golfers while our clubhouses are for everyone”.

Please see: https://www.getgolfing.org

Role Purpose

The Club at Mill Green is located in the Hertfordshire countryside near Welwyn Garden City, set within picturesque parkland and surrounded by rolling landscapes and mature woodland.

The Golf Sales Manager is responsible for driving revenue and growing the customer base for the golf course. This individual will leverage their sales expertise and in-depth knowledge of both the golf industry to develop strategic sales plans, build strong relationships with clients, and maximize the profitability of all golf offerings. The role involves targeted membership and golf day sales, sponsorship opportunities, identifying new business opportunities, cultivating long-term partnerships, and ensuring exceptional service delivery for all golf guests. The Golf Sales Manager will work closely with the operations team to ensure a seamless experience for customers while consistently meeting and exceeding sales targets.

Requirements

Key Responsibilities

·         Membership Sales: Grow existing membership through new sales of both and inbound and outbound sales work, annual target of new sales based on historic performance and in year budget

·         Golf Day Sales: Sales of golf days to achieve quarterly and annual targets of golf days, these targets, collection of payment and final numbers before handing to ops teams for delivery

·        Client Relationship Management: Build and nurture relationships with corporate clients, individuals, event planners, and local businesses to ensure repeat business and referrals.

·         Lead Generation & Networking: Actively generate leads through direct outreach, networking events, and partnerships, with a focus on both individual and corporate clients.

·         Sales Reporting: Monitor sales performance, track bookings, and provide regular reports to senior management on revenue generation, client satisfaction, and market trends.

·         Customer Experience: Oversee the customer journey from initial inquiry through to event execution, ensuring the highest standards of service are always maintained.

·         Working within the Team: Collaborate with the GM to ensure the operations of golf at the venue are to the highest standard and sales opportunity is maximised.

·         Embody Get Golfing’s ethos and approach of inclusivity, sustainability, and community

Person Specification: The Club at Mill Green, Get Golfing CIO

Knowledge

·         Proven experience as a Sales Representative.

·         Proven experience in revenue generation, event sales and achieving secondary sales

·         Strong awareness and understanding for golf and ideally, golf course management.

·         A passion for hospitality, the guest experience and growing a business

Skills

·         Strong leadership with a track record of successfully managing and motivating sales and teams to deliver quality standards and achieve ambitious budgets

·         Strong business acumen and financial management skills, particularly P&Ls

·         Competence to influence site performance through effective P&L management 

·         Excellent negotiation and interpersonal skills

·         An acute eye for detail with strong communication and organisational skills

·         Ability to support, train and motivate colleagues, and drive accountability

·         Proficiency in Microsoft Office and CRM software and reports/reporting

·         Strong evidence-based decision-making ability to manage team and grow revenues

Approach

·         Proactive and results-oriented, with the ability to think strategically and act decisively

·         Ability to work independently and make effective decisions

·         Flexible schedule, ability to work evenings, weekends and bank holidays as needed

·         A passion for sales, people, and the ability to build and maintain relationships

·         A strong work ethic and understanding of the demands of venue management. 

·         The ability to manage time effectively and to prioritise actions

·         Strong ability to convey important messages, often through effective story telling

Benefits

• Pension Plans
• Training & Development
• Free Golf
• 50% discount on food
• Staff referral programme
• Flexible working hours