Growth Manager - Account Based Marketing
About Allica Bank
Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description
Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business.
You will get an opportunity to work with different teams across the business including product squads, distribution, engineers and operations to deliver on Allica’s mission of becoming the UK’s most recommended business bank.
We are rare amongst banks in that our senior leadership team have backgrounds at world-leading fintech's, which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation. Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same.
Role Description
We are seeking a Growth Manager focused on Account-Based Marketing (ABM) to lead the design, execution, and optimisation of tailored campaigns that drive business growth. You will play a key role in identifying high value segments within our target market, uncovering insights to define the right audiences, pain points, and messaging.
Working closely with Marketing and Sales teams, you will build and optimise multi-channel ABM campaigns across letters, email, and LinkedIn ads. You will be responsible for ensuring each campaign is measurable, scalable, and continuously improving through testing, tracking, and iteration.
This role requires a blend of strategic thinking, analytical ability, and hands-on execution. You will lead the process end-to-end, from analysing data, segmenting audiences, and defining the content to setting up workflows in HubSpot and ensuring every campaign drives tangible business results.
Principal Accountabilities
Segmentation & Insights
Analyse large datasets to identify patterns and define the most promising customer segments based on behaviour, needs, and value potential.
Translate insights into clear audience definitions, messaging strategies, and value propositions that resonate with specific customer groups.
Develop and monitor key performance indicators to measure the effectiveness of ABM efforts across the funnel, from engagement to funding and growth.
Strategy & Execution
Lead the planning and delivery of highly personalised ABM campaigns across multiple channels, including letters, email, and LinkedIn ads.
Build and manage A/B testing programmes to refine messaging, creative, targeting, and channel mix for maximum performance.
Partner closely with Sales teams to align messaging and outreach, ensuring consistent and effective customer engagement.
Use HubSpot or similar tools to create workflows, automation, and tracking processes that support campaign execution and scalability.
Performance & Optimisation
Establish clear tracking and reporting frameworks to measure campaign performance and identify areas for improvement.
Conduct post-campaign reviews to extract insights and ensure learnings are embedded into future campaigns.
Build dashboards and regular reports to provide visibility on ABM results, highlighting what is driving success and what needs refinement.
Collaboration & Leadership
Work closely with Marketing, Sales, and Data teams to align on priorities and ensure smooth execution of ABM initiatives.
Influence stakeholders across the business to secure buy-in for ABM strategies and promote data-driven decision making.
Champion a culture of testing, iteration, and continuous improvement across all acquisition activities. Reporting & Communication
Deliver clear, compelling presentations that communicate ABM insights, results, and recommendations to senior stakeholders.
Translate campaign performance into actionable strategies that guide future planning and investment.
Reporting & Communication
Deliver clear, compelling presentations that communicate ABM insights, results, and recommendations to senior stakeholders.
Translate campaign performance into actionable strategies that guide future planning and investment
Personal Attributes & Experience
Hands-on and proactive, with a make it happen attitude
Strong analytical and problem-solving skills, able to identify patterns, trends, and opportunities from data.
Proven experience designing and delivering ABM or highly targeted multi-channel campaigns at scale.
Skilled at building and managing A/B tests to drive continuous improvement.
Comfortable using HubSpot or similar CRM and marketing automation platforms to manage workflows and tracking.
Excellent communication and influencing skills, able to bring teams together around shared growth goals.
Strong sense of ownership, curiosity, and attention to detail.
Track record of delivering measurable growth through data-led marketing strategies.
Working at Allica Bank
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do, so our benefits are designed with you in mind:
Full onboarding support and continued development opportunities
Options for flexible working
Regular social activities
Pension contributions
Discretionary bonus scheme
Private health cover
Life assurance
Family friendly policies including enhanced Maternity & Paternity leave
Don’t tick every box?
Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!
Flexible working
We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
Diversity
We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.