Growth Marketer for Google
About Trafilea
Trafilea is a Consumer Tech Platform for Transformative Brand Growth. We’re building the AI Growth Engine that powers the next generation of consumer brands.
With over $1B+ in cumulative revenue, 12M+ customers, and 500+ talents across 19 countries, we combine technology, growth marketing, and operational excellence to scale purpose-driven, digitally native brands.
We own and operate our own digitally native brands (not an agency), with presence in Walmart, Nordstrom, and Amazon, and a strong global D2C footprint.
Why Trafilea
We’re a tech-led eCommerce group scaling our own globally loved DTC brands, while helping ambitious talent grow just as fast.
🚀 We build and scale our own brands.
🦾 We invest in AI and automation like few others in eCom.
📈 We test fast, grow fast, and help you do the same.
🤝 Be part of a dynamic, diverse, and talented global team.
🌍 100% Remote, USD competitive salary, paid time off, and more.
Job Responsibilities
At Trafilea, you’ll own performance at scale—optimizing Google ecosystems that drive global growth, balancing ROAS, CAC, and revenue across multiple funnels and products.
If you’re obsessed with performance, testing, and turning data into profit, this is your stage.
Build, manage, and scale campaigns across Search (Brand & Non-Brand), Shopping, PMAX, and Display
Own daily performance decisions: budgets, bids, scaling, and efficiency optimization
Analyze search terms, auction insights, and competitors to unlock growth opportunities
Execute creative, audience, and structural tests in collaboration with Creative and CRO teams
Optimize the full acquisition funnel—from impression to checkout—to improve CVR, AOV, and profitability
Align campaign strategy across channels to avoid cannibalization and maximize return
Implement bidding strategies (tROAS, Max Conversion Value, AI-driven solutions)
Monitor performance metrics (CTR, CPC, CVR, AOV, ROAS) and act fast on trends
Deliver weekly/monthly reports with clear insights and prioritized actions
Stay ahead of Google Ads AI updates and new features to drive competitive advantage
2–3+ years managing Google Ads campaigns across Search, PMAX, Shopping, and Display
Strong analytical mindset: you turn data into decisions and actions
Experience managing performance metrics like ROAS, CAC, CVR, CPC
Background in data, engineering, business, or similar analytical fields
Highly organized, detail-oriented, and able to manage multiple priorities
Strong communicator and collaborator across cross-functional teams
Curious, proactive, and constantly testing new ideas to improve performance