Growth Marketing Lead: Expansion
Job Title: Growth & Lifecycle Marketing Lead: Expansion
About Us
Prompt is revolutionizing healthcare with modern, automated B2B software for rehab therapy businesses, the teams within, and the patients they serve. We've become the go-to platform in the space, are setting a new standard in healthcare technology, and growing fast.
About the Role
We're looking for a Growth Marketing Lead to own expansion and services revenue end-to-end. This person will drive cross-sell, upsell, and services growth across the existing customer base by diagnosing where expansion is constrained, building and executing on the plan, coordinating across teams, and delivering measurable results. We're looking for someone who's not afraid to set the strategy, roll up their sleeves and do the work.
In this role, you'll partner closely with teammates across Product, Sales, Customer Success and Account Management, RevOps, and Creative teams. You'll set the GTM strategy for expansion lines, build repeatable playbooks, and raise the bar on enablement creation and messaging so customer-facing teams can sell more effectively. Success is measured on pipeline creation, conversion, and MRR won across RCM Services, Engage, Compensation, and BI/Insight.
Why Work for Prompt?
BIG Challenges: Here at Prompt, we are solving complex and unique problems that have plagued the healthcare industry since the dawn of time.
Talented People: Prompt didn't happen by chance, it's a team of incredibly talented and proven individuals who all made their mark before joining forces to build a transformational product.
Outcome-Oriented: We are outcome-oriented, data-driven, and focused on building the right things in the right ways at the right time.
Diverse Perspectives: We celebrate and leverage the diversity of thought and experience across the team to drive innovation and better solutions.
Customers: We are deeply passionate about improving outcomes in healthcare, and this passion pushes us to build something that practitioners genuinely love.
What You'll Do
Own expansion GTM strategy and execution. Build campaign strategies rooted in customer segmentation, product usage signals, and lifecycle stage, not just product release dates. Design and execute multi-channel rollout plans (email, in-app, AM-assisted, CS-triggered, mailers, creative outreach) tied directly to revenue outcomes. You decide what we sell to whom, when, through which channel, and in what sequence.
Build and run the expansion pipeline engine. Partner with AM and CS to generate qualified expansion pipeline and move it through stages. Own trigger-based targeting (usage thresholds, renewal windows, support patterns, feature adoption gaps), account scoring models, and the follow-up motions that turn interest into revenue. Diagnose where pipeline stalls and run plays to fix it.
Manage product updates and launch readiness. Maintain the product update roadmap for each owned expansion line and translate updates into GTM moments. Manage readiness across Product, Sales, AM, CS, RevOps, and Creative, including what needs to surface to net-new prospects alongside current customers. Not every release is a campaign; part of the job is knowing which updates warrant a full push vs. a quiet rollout.
Build and maintain customer segmentation. Use product usage data, CRM signals, NPS/health scores, support data, and qualitative feedback to identify which customers are ready to expand, which need nurturing, and which are at risk. Surface insights upstream to Product and downstream to AM/CS so the entire org is working from the same view of the customer.
Create high-impact expansion enablement. Produce decks, one-pagers, ROI frameworks, emails, in app guides, talk tracks, objection handling, competitive guidance, and customer proof points that help AMs and Sales close expansion deals. The bar isn't "did we create it"; it's "do reps actually use it and does it move deals." Partner with Sales Enablement to drive adoption and gather feedback.
Bring creative energy to expansion messaging. Push beyond templated campaigns to find fresh angles, compelling narratives, and unexpected ways to drive attention and action. Partner with Creative and Content to develop messaging that stands out in a crowded inbox and resonates with busy practitioners.
Drive cross-functional coordination. Align Product, Sales, AM, CS, RevOps, and Creative on timelines, routing, SLAs, and measurement. Run launch readiness reviews and post-launch retros. You're the connective tissue between teams. When an expansion campaign ships late or a handoff breaks, it's your problem to solve.
Build playbooks and run experiments. Build repeatable expansion plays by segment, product line, and use case, then test and improve them. Maintain an active experiment backlog across messaging, channel mix, timing, segmentation, and offer structure. Track pipeline creation, stage conversion, and MRR won; report on progress weekly and adjust fast. Document what works so the team can scale without depending on tribal knowledge.
What We're Looking For
5-8+ years in growth, lifecycle, product marketing, or revenue marketing at a B2B SaaS company, with direct ownership of expansion, cross-sell, or upsell strategy and execution (not just net-new acquisition or MQLs or ad traffic)
Proven track record of building expansion motions that generated measurable pipeline and closed revenue from an existing customer base. You can point to the number and explain how you got there.
Deep experience with customer segmentation, account scoring, and trigger-based marketing. You've designed the targeting framework, not just executed against one.
History of leading cross-functional GTM efforts with AM, CS, Sales, and RevOps. You've aligned stakeholders, managed competing priorities, and driven accountability across teams you don't directly manage.
Strong commercial instinct. You understand deal mechanics, expansion economics, and what it takes to move a customer from one product to two.
A creative mindset that goes beyond best practices. You're energized by finding new angles, testing bold ideas, and bringing fresh thinking to how we engage customers, not just running the same playbook on repeat.
Fluency in CRM and marketing automation tools; ability to pull and interpret product usage data to inform strategy without waiting for an analyst.
Excellent written and verbal communication. You can write a compelling one-pager, pressure-test a talk track, present to leadership, and write a clear internal brief without heavy creative support or relying on other teammates to execute.
Bonus Points
Experience in health tech, healthcare SaaS, or outpatient therapy (PT, OT, SLP). You understand the buyer, the workflows, and the language.
Experience with Pendo, HubSpot, or similar product analytics and CRM platforms
Background building sales enablement materials that were actually adopted by the teams
Comfort with ambiguity and ownership. You've built expansion motions from scratch, not just optimized existing ones, and you've done it without heavy top-down direction.
Track record of running structured experiments and using results to reshape strategy, not just report on what happened
Perks - What you can expect:
Competitive salaries
Remote/hybrid environment
Potential equity compensation for outstanding performance
Flexible PTO
Company-wide sponsored lunches
Company paid disability and life insurance benefits
Company paid family and medical leave
Medical, dental, and vision insurance benefits
Discounted pet insurance
FSA/DCA and commuter benefits
401k
Complimentary subscription to digital fitness classes and wellness content
Recovery suite at HQ – includes a cold plunge, sauna, and shower
Here at Prompt, we are committed to fostering a fair and respectful work environment. As part of this commitment, it is our policy not to hire individuals from Prompt Customers unless they have obtained their current employer's explicit consent. We believe in upholding strong professional relationships and respecting the agreements and commitments our customers have with their employees. We appreciate your understanding and cooperation regarding this policy. Please don't hesitate to inquire with our team.
Prompt Therapy Solutions, Inc is an equal opportunity employer, indiscriminate of race, color, religion, ethnicity, ancestry, national origin, sex, gender, gender identity, sexual orientation, age, marital status, veteran status, disability, medical condition, or any other protected characteristic. We celebrate diversity and are committed to creating an inclusive environment for all employees.