Growth Marketing Manager

• Develop, deploy and analyze and provide comprehensive reporting for paid channels and campaigns across PPC/PLA, paid social, programmatic display, native and exploratory channels.
• Coordinate with BI, content, copy, creative, brand marketing and SEO teams to ensure acquisition campaigns align appropriately with other public facing campaigns and insightful tracking/reporting is available.
• Manage high scale budgets with various platforms, adhering to strict ROI disciplines.
• A/B test targeting, content, copy & creative among other strategies to continually improve performance and ROAS.
• Actively manage relationships with account managers of various DR platforms to ensure campaign strategies and tools utilized are current.

Qualifications

• Minimum of 3-5 years of experience working on direct response, B2C campaigns with seven or eight figure annual budgets.
• Must be an expert at utilizing Google Analytics, Tableau (or similar) and other online advertising, competitive research and analytics tools.
• Must be strong with Excel, with the ability to aggregate and pivot data to derive data driven decisions.
• Must have strong communication and presentation skills (PPT or Keynote).