Growth Marketing Manager
Who We Are
The Athletic Clubs is a private, membership-based fitness concept redefining what a gym can be. We’re built around structured, squad-based training, exceptional coaching, and a genuinely social community that keeps people consistent and connected. Our members don’t just come to work out. They build routines, friendships, and a sense of belonging. Training is the anchor, but the experience extends far beyond the floor through run club, social events, partnerships, and community moments across the city. We’re a growing, high-standards team that cares deeply about craft, culture, and momentum. We move quickly, think intentionally, and value people who take ownership, bring ideas to the table, and want to help build something meaningful — not just maintain the status quo.
About the Role
We’re moving fast—and scaling with intention. The Growth Marketing Manager owns predictable, studio-level demand across The Athletic Clubs, driving paid acquisition, funnel optimization, and lifecycle execution. This role owns CAC, lead flow, and conversion performance by studio - partnering closely with Operations, Content, and external vendors to turn strategy into booked classes and new members. This is a highly analytical, execution-heavy role for a marketer who lives at the intersection of performance media, CRM, and local market dynamics. Success is measured in booked calls, time-to-booking, cost efficiency, and sustained growth - not vanity metrics.
Core Responsibilities
Demand Generation & Paid Media
- Own studio-level demand generation across paid media — accountable for CAC, lead volume, and funnel performance by market.
- Allocate budgets; test creative and offers to continuously optimize performance.
- Manage and hold agency partners accountable for pacing, performance, and optimization quality.
- Make scale, throttle, and budget reallocation decisions based on performance signals.
- Differentiate strategy and spend by market tier, lifecycle stage, and performance signals.
Funnel, Lifecycle & Conversion Optimization
- Own end-to-end funnel performance from lead to membership, improving conversion through landing page optimization, lifecycle marketing, and speed-to-lead execution.
- Identify friction points, partnering cross-functionally to improve attribution, lead quality, and overall conversion efficiency.
Reporting & Insights
- Own performance reporting and attribution accuracy — surfacing insights early, translating data into action, and maintaining zero blind spots in performance visibility.
NSO & Market Launches
- Lead demand strategy and execution for new studio openings, including pre-sale modeling, pacing, and performance tracking.
- Partner with Leadership to deploy and refine launch playbooks based on market readiness and sales velocity.
Requirements
- 3-5 years of experience in growth or performance marketing in multi-market consumer services (boutique fitness or hospitality a plus)
- An expert in:
- Paid social (Meta, TikTok, Google)
- CRM and marketing automation (email/SMS)
- Landing pages, attribution, and conversion optimization
- A strong analytical thinker - you live in data and dashboards.
- Able to manage multiple markets simultaneously.
- Biased toward action, testing, and continuous improvement.
- Energized by accountability, autonomy, and high standards.
Benefits
- Total Compensation: $120-140k
- Base $90-100k
- Generous medical, dental & vision coverage