Growth & Marketing Manager - UK / China

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With millions of users across the globe, we process over $1B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

The Role

We are seeking a Growth & Marketing Manager, based in the UK to act as a key driver of LemFi’s expansion across Chinese communities in the United Kingdom. This role will be instrumental in launching new markets, accelerating user acquisition, and building strong community and partnership networks to fuel sustainable growth.

The role will involve representing Lemfi at Chinese community events in the UK, signing up new users, arranging sponsorship opportunities and networking with Chinese communities across the country.

Joining LemFi at a critical phase of international expansion, you will operate as an entrepreneurial self-starter who thrives in fast-paced environments, takes calculated risks, and executes with speed and precision. You will own growth outcomes for your assigned markets, acting as both a strategic thinker and hands-on operator who is deeply embedded in the communities we serve.

You will work closely with our Growth, Marketing, Product, and Operations teams while serving as the internal voice of the user, ensuring LemFi’s offerings resonate locally and deliver measurable impact as we scale.

How You’ll Contribute

Travel across the country

• You will attend events, expos, and community meetings in the UK, representing LEMFi as a brand ambassador and key point of contact to drive brand awareness and new customer sign ups

• You'll build and expand LEMFi’s community network by networking with local leaders, partners, and organisations, setting up meetings and agreeing sponsorship for existing community events.

Growth & User Acquisition

• Develop and execute comprehensive user acquisition strategies tailored to Chinese ex-pat communities in the UK.

• Own growth targets for assigned markets, consistently driving results across online and offline channels.

• Optimise campaigns using data and insights to improve performance against acquisition KPIs.

Community Engagement

• Lead community-driven initiatives to build trust, awareness, and advocacy for LemFi.

• Organise and participate in local events, meetups, and forums to educate users about LemFi’s services.

• Build and maintain strong relationships with community leaders and grassroots partners.

Partnership Development

• Identify, negotiate, and manage partnerships with relevant organisations and businesses to accelerate user growth.

• Ensure partnerships deliver mutual value and measurable outcomes.

Market Research & Insights

• Conduct ongoing market research to understand user needs, behaviours, and preferences.

• Provide actionable insights to Product and Marketing teams to refine messaging, features, and positioning.

• Serve as a strong internal advocate for the user, representing community perspectives in decision-making.

Brand Advocacy

• Act as a brand ambassador for LemFi, consistently representing the company’s mission, values, and voice.

• Promote LemFi through clear, persuasive communication across multiple channels.

Who You Are

• Entrepreneurial & Tenacious: You take ownership, push through obstacles, and find ways to win.

• Results-Oriented: You are motivated by ambitious targets and comfortable being measured against clear KPIs.

• Data-Driven: You use insights and analysis to guide decisions and optimise performance.

• Biased to Action: You think critically, move quickly, and work independently in ambiguous environments.

• Culturally Fluent: You are comfortable immersing yourself in new cultural environments and engaging deeply with diverse communities.

• Persuasive Communicator: You communicate clearly and confidently to influence stakeholders and partners.

• Flexible & Committed: You are willing to travel and work occasional weekends to support market growth.

What You’ll Bring

• Relevant Experience: At least 2 years of experience in fast-paced environments, with a background in growth, sales, or marketing.

• Growth Mindset: Proven ability to work against targets and deliver measurable results.

• Analytical Skills: Strong ability to interpret data, track performance, and adjust strategies accordingly.

• Community Expertise: Deep understanding of the Chinese community in the United Kingdom.

• Strong Communication: Excellent interpersonal skills and the ability to build trust with diverse stakeholders.

• Independent Operator: Self-motivated, proactive, and effective in a remote working environment.

The Interview Process

• Initial TA Screening (30 minutes)

• Technical Interview with Hiring Manager

• Case Study

• Final Interview

Location: UK (remote)
Reporting Line: Head of Growth, China

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LemFi (Series B) is building the go-to financial app for the Global
South.
搬到一个新的国家，不应该意味着一切都要从零开始。因此，我们来自 20 多个国家、400
多人的团队 正在构建一个金融生态系统，帮助移民与家乡保持联系、建立稳定生活，并
创造财富——无论他们来自哪里，或生活在哪里。
我们最初从 快速、低成本的跨境汇款 开始，如今正在发展成为一个完整的平台，提供 多
币种账户、支付服务、信贷以及长期财富增长解决方案。
目前我们在全球拥有 数百万用户，每月处理 超过 10 亿美元的交易，覆盖 30 多个国家。
这证明了：国界不应该限制金融机会。
职位介绍
我们正在寻找一位 Growth & Marketing Manager（增长与市场经理），工作地点在 英国
伦敦。该职位将成为推动 LemFi 在 英国华人社区 扩张的重要驱动力。这个角色将在 新市
场启动、用户增长加速、以及建立强大的社区和合作伙伴网络 方面发挥关键作用，从而
推动可持续增长。
该职位需要在英国各地出差，参加华人社区活动，代表 LemFi 出席各类活动，发展新用
户，安排赞助机会，并与全国各地的华人社区建立联系。
在 LemFi 国际扩张的关键阶段加入团队，你需要具备 创业者精神，能够在快速变化的环
境中工作，敢于承担适度风险，并以速度与精准执行。你将负责自己所负责市场的增长结
果，既要具备战略思维，也要能亲自执行，并深入融入我们服务的社区。
你将与 增长、市场、产品和运营团队 紧密合作，同时作为 用户的内部代表，确保 LemFi
的产品和服务能够与本地市场产生共鸣，并在扩张过程中产生可衡量的影响。
你的主要职责
用户增长与获客
 制定并执行 针对英国华人社区的用户增长策略。
 负责所负责市场的 增长目标，通过 线上与线下渠道 持续推动用户增长。

 通过数据分析不断优化活动，提高 获客 KPI 表现。
社区运营
 主导 社区驱动型活动，建立用户信任、提升品牌认知和用户推荐。
 组织并参与 本地活动、线下聚会和论坛，向用户介绍 LemFi 的服务。
 与 社区领袖和基层合作伙伴 建立并维护长期关系。
合作伙伴拓展
 寻找、谈判并管理与相关机构和企业的合作关系，加速用户增长。
 确保合作关系能够 为双方创造价值并带来可衡量的成果。
市场调研与洞察
 持续进行 市场调研，了解用户需求、行为和偏好。
 向 产品和市场团队提供可执行的洞察，优化品牌信息、产品功能和市场定位。
 作为 用户的内部代言人，在公司决策中代表社区视角。
全国出差
 你将 在英国各地出差，参加活动、展会和社区会议，作为 LemFi 的品牌大使和主
要联系人，提升品牌知名度并推动新用户注册。
 你将通过与 当地社区领袖、合作伙伴和组织建立联系，拓展 LemFi 的社区网络，
并安排会议与活动赞助。
 你将建立当地影响力、发展关系，并提升 LemFi 在当地社区中的可见度。这将是
一个 难得的机会，能够走遍整个英国！
品牌推广
 作为 LemFi 的品牌大使，始终代表公司的使命、价值观和品牌声音。
 通过清晰、有说服力的沟通，在多个渠道推广 LemFi。
我们希望你具备的特质
创业精神 & 坚韧性
你能够主动承担责任，在困难中寻找解决方案并达成目标。

结果导向
你受到高目标驱动，并能够在明确 KPI 的环境下工作。
数据驱动
你能够利用数据和分析来指导决策和优化表现。
行动导向
你能够在不确定环境中快速思考、迅速行动并独立推进工作。
跨文化能力
你能够适应新的文化环境，并深入与多元社区互动。
说服力沟通能力
你能够清晰、自信地表达观点并影响合作伙伴和利益相关者。
灵活与投入
你愿意出差，并在必要时周末参与市场拓展活动。
任职要求
相关经验
至少 2 年快节奏环境工作经验，背景包括 增长、销售或市场营销。
增长思维
具备在目标驱动环境中取得成果的能力。
分析能力
能够理解数据、跟踪表现并调整策略。
社区理解
对 英国华人社区有深入理解。
沟通能力
优秀的人际沟通能力，能够与不同背景的利益相关者建立信任。
独立工作能力
自我驱动，主动性强，能够在远程办公环境中高效工作。

面试流程1️

HR 初步面试（30 分钟）2️

与招聘经理的技术面试
3
案例分析（Case Study）4️

最终面试
工作地点：英国伦敦（远程）
汇报对象：中国增长负责人（Head of Growth, China）
为什么加入 LemFi？
爱不应该是昂贵的。但现实是，很多为了家庭努力工作的人，却不得不面对高昂的费用和
金融排斥。我们正在改变这一点。
在 LemFi，你不仅仅是机器中的一个齿轮。无论是 设计产品、扩展业务还是讲述我们的
故事，你都将在解决复杂问题的同时产生 真实而直接的影响。
你的工作不仅仅是数字指标——它意味着 让更多钱留在家庭手中，让被排除在传统金融
体系之外的人获得金融服务。加入我们，在这里 高绩效意味着为数百万人创造真正的机
会。
我们的价值观：我们如何取得成功
🎯 客户至上（Sharp Customer Focus）
在复杂环境中保持专注，优先做真正创造价值的事情。
📊 数据驱动（Lead with Data）
用洞察取代直觉，通过测试和分析来做决策，并对结果负责。
🎯 主人翁精神（Ownership）
为全球成果负责，而不仅仅是局部成功。

🎯 坚韧（Grit）
在不确定中保持韧性，坚持推进，直到客户真正感受到改变。

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.
  

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.