Growth Product Manager (Health Coaching)
About us:
BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.
As a Growth Product Manager for Health Coaching, you will drive the growth of a product that helps users build sustainable healthy habits. Your focus will be on optimizing acquisition, activation, upsell, and cross-sell funnels through experimentation, research, and user insights.
Your impact:
- Drive product growth by optimizing key metrics across acquisition and activation flows.
- Conduct competitive research, analyze user feedback, and leverage funnel analytics to uncover insights.
- Identify growth opportunities and develop data-driven hypotheses for optimization experiments.
- Collaborate closely with marketing, design, analytics, and engineering teams to achieve impactful business results.
About you:
- 3+ years of experience in a growth-focused role (e.g., Growth Product Manager, Product Manager).
- Experience working in B2C or subscription-based product.
- Proficient in growth metrics, A/B testing, and data analytics.
- Strong understanding of design principles and copywriting strategies.
- Exceptional verbal and written communication skills.
- Proven experience working with cross-functional team.
- Upper-intermediate or higher proficiency in English.
Will be a plus:
- Hands-on experience conducting user interviews.
- Prior experience in the health tech or wellness product domain.
What you get at BetterMe:
A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident.
Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours.
Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades.
Flexible work format. Choose what works best for you — office, remote, or hybrid.
Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products.
Health insurance & corporate doctor.
Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture.
Support for sports events. We cover entry fees and encourage the team to compete and participate together.
Modern equipment.We provide new hardware and everything you need for productive work.
Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.
Find more about us on social media platforms: Instagram, LinkedIn.