Growth Webflow Developer & CMS Admin
About Us:
Insightful is a market-leading platform for employee productivity and workforce analytics. We process massive data sets of usage activity, synthesize them into actionable insights that help managers and employees perform at their peak, and help the world’s most productive companies stay that way by improving employee productivity, business processes, and giving every employee autonomy and transparency to work how they work best.
Description:
Insightful is looking for a Webflow Developer and Website Administrator who can own our website pipeline and implementation of essential business analytics and SEO techniques. As our Growth Web Developer, you will own the technical performance, architecture, and conversion integrity of Insightful’s primary acquisition vehicle: our website. You will bridge the gap between high-end UI design and aggressive marketing performance goals, ensuring our site is not only a world-class brand experience but a high-velocity lead-generation machine.
Responsibilities:
- Webflow Mastery: Lead the transition from legacy Webflow templates to a scalable, clean native theme and website architecture.
- Conversion Rate Optimization (CRO): Build and execute high-impact A/B tests using VWO and Webflow to hit our target of an 80% increase in PLG conversion rates.
- Technical SEO & Indexation: Own the technical health of the site, including Schema markup, robots and 301 redirection rules, and optimizing our site for LLM-based search (AEO/GEO).
- The Analytics Stack: Ensure 100% data integrity across the funnel by managing Google Tag Manager, GA4, and product usage tools like Pendo or Mixpanel.
- Performance Engineering: Optimize Core Web Vitals for cross-device fluidity and multi-region accessibility.
- Agile Methodology: Work on a 2-week sprint cycle by following an Agile framework design, content and product colleagues.
You are a great fit for this role, if you have:
- BA/BS with concentrations in computer science, marketing, business, finance or accounting are preferred. Work experience of 7-9 years is preferred.
- Expert-level HTML5, CSS3, and JavaScript coding skills are mandatory. You should be able to extend Webflow’s capabilities with custom code and build Webflow compatible site and page templates.
- CMS Architecture: Deep experience cleaning up technical debt in complex Webflow environments and managing domain-level migrations.
- Proven ability to set up complex event tracking in Google Tag Manager and translate data patterns into actionable site improvements.
- SEO expertise is required. Daily proficiency with Ahrefs and Screaming Frog for proactive technical site audits and hygiene is required.
- CRM and marketing automation skills are expected to assist in configuring workflows and form integrations to the website for smooth lead generation and scoring.
- Excellent communications skills when working with teammates who may be either data-driven or more qualitative.
- Expert use of Webflow, Hubspot, Google Tag Manager, and Google Analytics is a core job requirement.
- Strong working knowledge of project management tools including Notion and JIRA for documentation is a must.
- Deep understanding of web-related behaviors and trends and ability to optimize for these.
- A website portfolio is required for this job. Please share portfolio work that shows high-end UI work you have completed, e.g. material design and micro-animations.