GTM Engineer
About G2 - The Company
When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.
As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!
About G2 - Our People
At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.
About The Role
At G2, our mission is to make the go-to-market (GTM) engine faster, smarter, and more personalized—powered by AI. We’re looking for a hands-on strategist and builder, not an “AI visionary.” As G2’s first GTM AI Engineer, you’ll partner with our Revenue, Marketing, and CS teams to identify high-impact use cases, prototype AI-powered workflows, and operationalize what works.
This role sits at the heart of how G2 modernizes GTM—bridging planning in Piper with execution in Salesforce, Salesloft, G2 Intent, and Slack. You’ll shape AI adoption across the GTM motion: high visibility, high impact, and high autonomy
In This Role, You Will:
Map GTM bottlenecks: Partner with RevOps, Sales, Marketing, and CS to identify where AI can reduce manual effort, increase speed, or improve targeting.
Prototype fast: Use GPT-4, Claude, Zapier, Clay, Hex, Notion, and similar tools to quickly ship working workflows.
Run pilots: Deploy in-field with SDRs, AEs, and CSMs. Shadow, iterate, and learn.
Measure ROI: Quantify hours saved, pipeline influenced, and conversion lifts.
Operationalize workflows: Document and transition working flows to GTM Systems, Enablement, or Marketing Ops for scale.
Key Impact Areas
Translate GTM strategy into execution: Operationalize Piper artifacts into real-time workflows that drive pipeline growth and faster prospect follow-up.
Deploy self-serve AI tools: Launch Slack-triggered workflows that reduce prep/admin time by 25–40% and dynamically prioritize accounts.
Automate connected workflows: Improve hand-offs across Salesforce, Salesloft, Gong, and G2 Intent, cutting time-to-action by 20–30%.
Partner across functions: Increase adoption of GTM tools by 60–80% by aligning AI workflows with how reps and CSMs actually work.
Benchmark against best-in-class: Build internal orchestration modeled on leading GTM platforms like Qualified.
Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
3–5+ years in RevOps, GTM strategy, or growth—preferably in B2B SaaS
Demonstrated success deploying AI into GTM workflows (lead scoring, pipeline insights, AI summaries, outbound triggers, etc.)
Hands-on experience with GenAI and automation tools (e.g., GPT-4, Claude, Zapier, Clay, Airtable, Notion)
Strong data literacy across Salesforce, Snowflake, Looker, and/or equivalent platforms
Cross-functional operator who collaborates with Sales, CS, and Marketing—not just for them
Bias for speed: quick iteration, hypothesis testing, and continuous learning
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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How We Use AI Technology in Our Hiring Process
G2 incorporates AI-powered technology to enhance our candidate evaluation process. These tools may assist with initial application screening, skills assessment analysis, and identifying candidates whose qualifications align with specific role requirements. While AI technology supports our recruitment workflow, all final hiring decisions remain under human oversight and judgment.
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