GTM Engineer
About the Role
Latent is building a world-class GTM engine — and we’re missing a very specific type of person. The GTM Engineer who operates like a product manager for the go-to-market org.
Your mandate:
Work horizontally across marketing, sales, solutions, and post-sales
Understand how GTM work actually gets done today
Design and ship internal tools, automations, systems, and micro-products that 10× the output of the GTM team
Use AI, workflow design, and lightweight tooling to turn messy, high-volume information into clean, repeatable, measurable motion
If you’re successful, you’ll materially influence Latent’s growth trajectory and play a central role in how we scale our GTM function.
What You’ll Do
Our GTM team generates an enormous amount of raw signal — executive conversations, CPO initiatives, Gong calls, product content, ROI models, and live deal insights. Today, we only capture a fraction of that value.
Your first major mission is to turn that raw GTM noise into a structured, compounding system that points to areas each person needs to focus on, that day, and makes marketing, sales, and solutions smarter with every interaction.
Over time, you’ll expand your scope across:
Events and webinars
Account-based motions
Paid/owned channels
Product marketing
Partnerships
Sales playbook automation
Pipeline diagnostics and forecasting workflows
Your focus: ensure every GTM contributor operates at their highest possible level.
Examples of What You’ll Own
1. Full lifecycle ownership of internal “products”
From discovery → spec → build → rollout → adoption → iteration.
You’ll talk to internal users (AEs, SDRs, AMs, Marketing), look at usage data, and continually refine.
2. Building internal tools, automations, and micro-products
Using no-code / low-code / light code tools (Zapier, Make, n8n, Notion, Airtable, Supabase, Retool, Webflow, scripts, AI agents), you will ship systems that:
Convert a single webinar or CIO interview into dozens of multichannel GTM assets
Turn Gong calls into structured insights aligned to CPO initiatives, leakage categories, or ROI drivers
Make it trivial to spin up repeatable ABM sequences, playbooks, and executive outreach
Auto-surface account intel, usage signals, and deal blockers to AEs in real time
3. Build Latent’s GTM “intelligence layer”
Design systems that ingest:
Customer conversations
PA/340B/Appeals workflow insights
Content and messaging
Campaign performance
Pipeline and forecast signals
Competitive notes and turn them into a searchable, reusable, action-driving knowledge graph for the GTM org.
4. Run experiments that move real numbers
Prototype, instrument, and measure experiments that improve:
Top-of-funnel reach
Personalization and segmentation
Speed to lead
Conversion by stage
Rep productivity
Cycle time
You’ll define success and be accountable to real metrics.
What Makes Us Excited About You
You’re a first principles thinker who loves to build.
You see chaos — tools, workflows, spreadsheets, disconnected signals — and your brain instantly starts drawing boxes and arrows.
You’re obsessed with new tools and frontier tech.
You experiment with AI agents, workflows, micro-apps, and integrations because you're curious, not because someone asked you to.
You’re fluent in data and comfortable being scrappy.
Pulling from Salesforce, Gong, Notion, analytics tools, spreadsheets, and content repositories doesn’t intimidate you. You can shape raw data into something people actually use.
You care about outcomes, not output.
You want to move charts and real numbers — lead flow, conversion, cycle time, rep velocity, pipeline coverage. You’re comfortable designing the metric and proving impact.
You’re a cross-functional glue.
You can sit with an SDR, an AE, an Account Manager, and a CPO-level exec and translate their needs into tools that make them say, “Oh wow, this changes my job.”
You’re creative and unafraid to be wrong.
You generate ideas constantly, test them quickly, and iterate without ego.