GTM - Marketing Manager
$120k - $160k USD
About favorited
At favorited, we believe that digital communities should be more than just spaces to watch content. Our platform is a place to connect, engage, and play, and empowers creators by enhancing audience participation and fostering deeper connections.
Our work culture is intense and isn’t for everyone. But, if you’re a self-starter eager to shape the future of social interaction with a team that holds itself to the highest standards, this is the place for you. We value open, yet respectful communication and real-time feedback to help each other grow quickly. If you’re passionate about gaming and have a knack for gamifying everyday life, you’ll thrive in our fast-moving, collaborative environment.
About the Role
We’re looking for a GTM – Marketing Manager to own go-to-market strategy and execution for new product features, launches, and company announcements. You’ll operate at the intersection of product, marketing, design, and community—turning complex product capabilities into clear, compelling stories that resonate with users and creators.
This role is ideal for someone with a startup mindset who understands how to engage passionate gaming and live-streaming communities and can confidently lead launches end-to-end.
Responsibilities
Own and execute go-to-market strategy, documentation, and project management for new features, launches, and product updates.
Partner closely with product, engineering, design, and community teams to align messaging, timing, and delivery.
Create and manage launch plans, timelines, and success metrics for all GTM initiatives.
Lead social media strategy and execution across platforms, including Discord, X, Instagram, TikTok, and others.
Plan and execute events, activations, and community moments to drive awareness, engagement, and adoption.
Craft high-quality written content including product copy, announcements, release notes, FAQs, and technical documentation.
Drive in-app communications, including push notifications, banners, and messaging that inform and activate users.
Engage directly with gaming and live-streaming communities, incorporating feedback into GTM strategies.
Anticipate risks, dependencies, and potential issues ahead of launches, proactively solving problems before they arise.
Experience working with Public Relations Firms to help drive awareness for product launches, features, and spotlights.
What We’re Looking For
5+ years of experience in product marketing, GTM, or related roles at startups or high-growth companies.
Proven experience launching products or features within gaming, live-streaming, or creator-focused ecosystems.
Hands-on experience managing social media across multiple platforms, including Discord.
Strong communication skills, including marketing copywriting and technical writing.
Experience delivering in-app communications and notification strategies.
Highly collaborative, with a strong track record of cross-disciplinary partnership.
Startup mindset with the ability to move fast, adapt quickly, and take ownership.
Strong project leadership skills with the ability to anticipate challenges and drive execution.
Salary & Benefits
Compensation: $120,000 to $160,000 base salary + equity.
Benefits Include:
Unlimited PTO to prioritize work-life balance.
401(k) plan to invest in your future.
Comprehensive health insurance to support your well-being.
Paid company holidays for time to recharge.
Competitive salary that values your expertise and contributions.
Where You’ll Work: This is a full-time, on-site position in Santa Monica.
EEOC Statement
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.