Head of Brand

Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. We proudly serve more than 6 million parents and kids with our award-winning banking app for families. With Greenlight, parents can automate allowance, manage chores, set flexible spend controls, and invest for their family’s future. Kids and teens learn to earn, save, spend wisely, and invest. 

At Greenlight, we believe every child should have the opportunity to become financially healthy and happy. It’s no small task, and that’s why we leap out of bed every morning to come to work. Because creating a better, brighter future for the next generation depends on it.

We are looking for a visionary Head of Brand to craft and evolve our brand strategy and lead how our brand shows up in the everyday moments that matter most to families. This role is responsible for both defining the brand vision and owning its execution — from narrative and messaging to visual storytelling and the creation of ads across key broadcast and performance channels. 

The impact reaches beyond awareness to cultivate a true sense of belonging. You’ll shape a voice grounded in empathy, encouragement, and inclusivity, honoring the diversity of family structures, cultures, and financial journeys. Through thoughtful, human-centered storytelling and creative work, you’ll help families see themselves in our brand — not just as customers, but as a community we’re growing with.

You’ll build a brand that feels like a trusted partner to families — one that grows with them over time and supports learning, confidence, and independence at every stage.

This role reports to the Chief Product & Marketing Officer. 

Greenlight provides a competitive compensation package with a market-based approach to pay and will vary depending on your location, experience and skill set. The total compensation package for this position will also include a discretionary performance bonus, equity rewards, medical benefits, 401K match, and more. Greenlight conducts continuous compensation evaluations across departments and geographies to ensure we are keeping our pay current and competitive.

The estimated base pay range for this position in (NY, CA, WA): $200,000 - $285,000

The estimated base pay range for this position in (CO): $200,000 - $250,000

It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.

Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.

Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email recruiting@greenlight.me.