Head of Brand & Campaigns
Who We Are
Ultimate Performance (U.P.) is the world’s largest globally scaled private personal training business, operating across multiple regions with a reputation for exceptional results, elite coaching, and a truly premium client experience. Backed by leading private equity firm Inflexion, we are a high-performance, growth-focused organisation with a strong commercial foundation and international reach.
We are entering an exciting next phase of growth, with a clear ambition to significantly expand our global studio footprint over the coming years. This is a pivotal moment for the business and an opportunity to contribute meaningfully to the evolution of a truly international, performance-driven brand.
To fuel this ambition, we are seeking a Head of Brand & Campaigns to partner closely with our Chief Marketing Officer, who joined late last year and brings an exceptional track record from some of the world’s most influential health and wellness brands, including RSG Group and Gold’s Gym.
As Head of Brand & Campaigns, you will own the strategic and creative direction of the Ultimate Performance brand globally. You will define how U.P. shows up in every market ensuring clarity, consistency and distinction across every touchpoint, while elevating our brand to match the scale of our ambition. You will lead and inspire high-performing Brand, PR, Social Media and Campaign teams, delivering bold, culturally relevant global campaigns that land with impact at a local level and reinforce U.P. as the undisputed leader in personal training.
Working hand-in-hand with the Head of Digital Marketing, Head of CRM and Head of Creative, you will connect brand storytelling with performance, content and data, transforming brand strategy into campaigns that are not only powerful and premium, but measurable and commercially effective.
This is a senior, visible role for a brand leader who thrives in fast-growth environments, understands global luxury-performance positioning, and wants to leave a lasting imprint on one of the most ambitious fitness brands in the world.
For more on who we are and what we stand for, visit www.ultimateperformance.com
The Role
This is a rare opportunity to take the reins and lead the global brand strategy, driving the creative vision, leading high-performing teams, and delivering powerful, integrated campaigns that drive growth across the world.
As the Head of Brand & Campaigns, you’ll be the architect of U.P.’s global brand presence. You will:
- Define and execute a world-class global brand strategy across all markets.
- Strengthen and evolve U.P.’s brand architecture, tone of voice, and visual identity.
- Champion a compelling brand narrative rooted in training, nutrition, consistency, and mastery.
- Drive brand governance to ensure clarity, consistency, and excellence in every region.
- Oversee brand reputation and build strategic partnerships that elevate U.P.’s global presence.
- Lead the conception and execution of multi-channel global campaigns across brand, product, PR, and seasonal initiatives.
- Oversee the annual campaign calendar, ensuring alignment with commercial objectives and business seasonality.
- Translate brand strategy into powerful campaign concepts that regional teams can adapt and localise.
- Define campaign KPIs, monitor performance, and continuously optimise based on data, insights, and market feedback.
- Collaborate with Creative, Digital Marketing, and CRM teams to deliver integrated go-to-market plans.
- Lead and mentor the Brand, PR, Social Media, and Campaign Management teams to produce best-in-class work.
- Foster collaboration across internal and external partners, including creative, PR, and performance agencies.
- Inspire a high-performance culture focused on precision, accountability, and creative excellence.
- Partner closely with regional marketing managers to ensure global brand strategy drives local market success.
Requirements
What we’re looking for
- 7+ years’ experience in brand marketing, campaign management, or communications within a global or premium consumer brand.
- Proven success in developing and executing global campaigns that deliver measurable business impact.
- Strong leadership experience managing multi-disciplinary teams (brand, PR, social, campaign).
- Deep understanding of brand strategy, storytelling, and performance integration.
- Experience managing external agencies and navigating complex stakeholder environments.
- Excellent communication and presentation skills with a precise and strategic mindset.
- Highly organised, with the ability to lead multiple initiatives across regions and time zones.
- Background in creative or marketing agencies, or experience within the fitness, health, or wellness sector, is a plus.
- Strategic and visionary: able to see the big picture while managing tactical execution.
- Collaborative and influential, capable of driving alignment across teams and senior leadership.
- Data-driven and insight-led, balancing creativity with commercial impact.
- Relentless in the pursuit of excellence, embodying the precision and constancy U.P. stands for.
- An empowering leader who develops talent and nurtures future leaders.
What we value
At UP, we believe in high standards and personal accountability. We look for people who embody our values:
Results-Driven: You focus on outcomes that genuinely move the needle
Own It: You take full ownership, wins, failures, & everything in between.
Passion for Progress: You’re driven by growth, not just the finish line.
Supportive & Personalised: You adapt your approach because no two people (or challenges) are the same
Benefits
What You’ll Get
Here’s what you can expect when you join the UP team:
- 25 days holiday, plus bank holidays
- Pension scheme: salary sacrifice with employer contributions
- Simply Health policy: claim back costs for dental, optical, physio, massage & more
- Exclusive UP discounts, including 40% off our supplements, books, and partner offers
- Personal Training discounts: up to 50% off our world-class transformation programme (up to 36 sessions a year) for you and a loved one
- Salary sacrifice benefits: Cycle to Work, Tech, and Home schemes
- Employee Assistance Programme: free 24/7 mental health, counselling, and financial advice
- Benefit from a select number of free Personal Training sessions every year
- Hybrid working: two days per week working from home
If you’re interested in the Head of Brand and Campaigns role, please apply now!
All job applicants are required to have a valid right to work.
Your data will be stored by Ultimate Performance and will be used by our HR and recruitment teams for the purpose of managing your application