Head of Consumer and Trade Marketing
Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world’s fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!
Summary: The Head of Consumer & Trade Marketing will oversee three core functions: Trade Marketing, Paid Media, and Consumer Engagement. This role requires deep expertise in media planning, consumer engagement, and creative campaign leadership to deliver data-driven marketing initiatives across digital, social, retail, and experiential channels.
The position requires a balance of strategic vision, creative oversight, and strong project management skills to ensure all campaigns are innovative, locally relevant, and executed to the highest brand standards.
Essential Duties and Responsibilities:
Strategic Leadership & Management:
- Develop and execute the Trade and Paid Media strategy to deliver best-in-class consumer engagement, media excellence, and impactful trade marketing.
- Oversee marketing calendars and projects, ensuring alignment with global and regional business priorities.
- Own and manage budgets and resources effectively to drive efficiency and deliver measurable, high-quality outcomes.
- Provide strategic direction, set clear milestones, and foster transparent communication with internal stakeholders and global partners.
Consumer Engagement & Media Excellence:
- Lead end-to-end media strategy and campaign execution, ensuring targeted, efficient, and seamless delivery across traditional, digital, and social channels.
- Leverage insights, analytics, and consumer behaviour by market to optimise marketing effectiveness, consumer recruitment, and ROI.
- Continuously identify and leverage relevant user-generated content (UGC) for key European markets to amplify paid media performance.
Creative & Content Oversight:
- Lead the Trade Marketing team and partner with Design to deliver compelling omni-channel content for retailer websites, CRM, social, and in-store activations.
- Ensure all content and campaigns reflect brand identity, global guidelines, and local consumer needs.
General Leadership Responsibilities:
- Nurture, mentor, and inspire a high-performing marketing team, developing their expertise in consumer engagement and media.
- Champion a culture of creativity, collaboration, innovation, and results.
- Ensure marketing operations, workflows, and deliverables run smoothly and efficiently.
- Support broader company objectives and initiatives, acting as a key ambassador of the brand.
Cross-Functional Collaboration:
- Work closely with Commercial, VM, PR, and Education to align strategies and maximise campaign impact.
- Build and nurture strong connections with Global Marketing teams to ensure regional needs are incorporated into global initiatives and deliverables.
Requirements
- 8–12 years of experience in marketing, with a strong focus on consumer engagement, brand building/acceleration, and media strategy (beauty, fashion, or lifestyle industries preferred).
- Proven track record of leading cross-channel campaigns that drive measurable consumer and business impact.
- Expertise in media planning and buying across traditional and digital ecosystems, and strong knowledge of consumer engagement principles.
- Strong understanding and experience in adapting assets for regional markets.
- Excellent leadership skills with the ability to inspire and develop high-performing teams.
- Analytical mindset with the ability to interpret insights and translate them into actionable strategies.
- Collaborative, empathetic, and passionate leader with excellent communication and presentation skills.
- Resourceful, proactive, and highly dedicated, with a strong sense of ownership and energy.
- Thrives in a fast-paced environment and is comfortable working with ambiguity and change.
Benefits
- Monthly “Self-Love Day” – at company discretion
- Premium Medical & Dental coverage for employee plus dependents
- Monthly coaching sessions with our in-house Success Coach
- Employee discounts on all Huda Beauty products
- Hybrid working schedules (home and office) • Quarterly product gifting
Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.