Head of Content Marketing
About Migaku
We’re an ambitious team of hardcore language learners: We built what we always wanted and we know what you need, from 0 to fluency. We compressed 100,000 study hours into the world’s best beginner courses, worth years of university classes. We also made flashcards FUN again: Create them from ANY streaming AND web content you enjoy so they’re maximally relevant to your interests and study goals.
With a list of over 300 insanely useful products and features, we keep Migaku constantly evolving through biweekly updates. Built with care by our 10+ product team, this is the underground breakthrough in learning languages, and we’re shooting for Duolingo’s throne.
Role Overview
We're now seeking a legendary Head of Content Marketing to craft compelling, high-conversion written content for all our text channels. You'll drive user engagement and subscriptions by creating informative, entertaining, and visually captivating content that reflects our brand's unique character.
With your expert understanding of our product and razor-sharp intuition, you'll optimize user education, resolve pain points, and guide visitors to become paying subscribers. You'll collaborate with our creative team to ensure high-quality decoration and, if needed, recruit top talent to support you.
The essential factor by which we select for this role will be your ability to turn our website into a high-converting sales powerhouse that at all times accurately educates on the full spectrum of our products and services, while also entertaining visitors with unique and engaging brand and product content. Write superior copy yourself and work with designers to achieve premium results.
Key Responsibilities
Write, maintain, and direct all written content on website, social media, and emails
You must be a legendary product communicator, verbal conversion wizard, and Master of the Funnel: Create focussed, engaging, and ultra-high-converting landing pages from scratch
Make sure content written on these primary channels is making us seem maximally useful so that visitors want to sign up and pay as soon as possible
Have a proven track record of writing hyper-engaging content to make sure our channels are not just informative but also as entertaining as possible
Always know what’s written where and make sure all channels reflect the current state of product development
Lead the creation of product tutorial videos, technical user guides, FAQs and other documentation to make sure our users feel sufficiently educated at all times
Make sure users are always optimally educated about our product before and after they sign up, so you can skillfully lead them toward paying for a subscription
Know where visitors get confused or stuck by relying on a mix of intuition, user interviews, and data analytics
Additional Skills & Qualifications
Build an expert understanding of our company and product so you can talk about it with authority and accuracy
Liaise with our creative team to make sure your content looks high-quality and is visually stimulating
Know the difference between tasteful, cool imagery and boring, average imagery
Make sure content has the distinct character of our company and help refine it further
If needed, work with recruiters to add exceedingly talented people to the content team of your dreams
Native-level English
You need to be a battle-hardened language learner. If your first language is a European language, you must have studied an Asian language to advanced fluency. If your first language is an Asian language, you must have studied a language besides English to advanced fluency
Why Join Us
We will provide you with all the tools and opportunities necessary to make a direct, meaningful and long-lasting impact on the legacy of our company and the global language learning landscape as a whole
You will be part of a high-trust community that encourages risk-taking, experimentation and innovation
You will be working alongside ambitious executors and creatives from a wide range of backgrounds and disciplines
Perks & Work Culture
Remote Work
Work from anywhere in the eastern hemisphere to ensure overlap with our primarily APAC-based team.
Flexible Time Off
36 flexible vacation/sick days per year. Work hard, play hard, and take time to recharge when needed.
Working Hours
No fixed hours. We value results over time clocks, just be available with sufficient overlap for essential meetings in the APAC time zone and collaborate smoothly with the team. Expectation of a minimum 40-hour workweek.