Head of User Onboarding & Activation
About Migaku
“What happens when you give a group of hardcore language learners, builders and designers 5 million dollars? That’s Migaku, a next-generation language learning company that shoots for Duolingo’s throne” – Lucas McCracken, CEO of Migaku
We’re an ambitious team of hardcore language learners: We built what we always wanted and we know what you need, from 0 to fluency. We compressed 100,000 study hours into the world’s best beginner courses, worth years of university classes. We also made flashcards FUN again: Create them from ANY streaming AND web content you enjoy so they’re maximally relevant to your interests and study goals.
With a list of over 300 insanely useful products and features, we keep Migaku constantly evolving through biweekly updates. Built with care by our 10+ product team, this is the underground breakthrough in learning languages, and we’re shooting for Duolingo’s throne.
Role Overview
Conceptualize, design, and implement immersive onboarding and activation experiences that maximize user understanding, conversion, and retention across web, email, and software. Successfully explain our powerful language learning software to millions of tech-averse users. Blend high-level strategy, impactful visual design, and persuasive copywriting to make users feel like they’re on a crystal clear premium quality product journey from the second they step onto our website and even way beyond the point of purchase.
The essential factor by which we select for this role will be your ability to convince as many people as possible to download our software, try it, love it, and pay for it, all while serving an exquisitely entertaining visual and extraordinarily convincing text-based onboarding experience across web, email, and product to visitors and users.
Key Responsibilities
Own the onboarding flow from the moment users hit our website until they pay and format a habit
Design effective and immersive software onboarding flows from scratch for web, email, and our software
Direct creative and engineering resources to make sure your plans are executed in time and at a high quality
Be able to flexibly jump from high-level visionary thinking to visual design to fun conversion copywriting and other disciplines all while delivering premium quality for all of them
Be a masterful conversion poet who knows what to say at what time to elicit the reaction you want
Balance business needs and UX needs by compromising as little as possible and maximally satisfying both
Measure the impact of your work through data-driven analytics and by directly talking with users and continually improve the effectiveness
Coordinate your plans with the marketing team to ensure strategy and campaign alignment
Increase conversion by maximally increasing perceived product value before purchase
Increase retention by always making sure users get the maximum value for their specific use-case
Ability to autonomously work in a fast-paced startup environment
Additional Skills & Qualifications
Strong portfolio showcasing your past onboarding work and the impact it had is required
Experience in cross-functional collaboration with product, engineering, and marketing teams is required
Experience with A/B testing and user research to optimize onboarding flows is required
Proficiency in analytics tools (e.g., Posthog) for tracking onboarding metrics is required
Proficiency in design tools (e.g. Figma) is required
Why Join Us
We increased revenue 10x over the past year and plan to do the same again over the coming 12 months, so this is a unique opportunity to experience the early stage of a growing startup
We will provide you with all the tools and opportunities necessary to make a direct, meaningful and long-lasting impact on the legacy of our company and the global language learning landscape as a whole
You will be part of a high-trust community that encourages risk-taking, experimentation and innovation
You will be working alongside ambitious executors and creatives from a wide range of backgrounds and disciplines
Perks & Work Culture
Remote Work
Work from anywhere in the eastern hemisphere to ensure overlap with our primarily APAC-based team.
Flexible Time Off
36 flexible vacation/sick days per year. Work hard, play hard, and take time to recharge when needed.
Working Hours
No fixed hours. We value results over time clocks, just be available with sufficient overlap for essential meetings in the APAC time zone and collaborate smoothly with the team. Expectation of a minimum 40-hour workweek.