Head of Creative
About Us
At Olsam, we are on a mission to grow brands and develop products that customers love, trust, and value. We specialize in acquiring and scaling category-leading brands, unlocking their full potential by expanding them across international marketplaces and channels, streamlining operations, and driving product innovation.
With a fantastic team across four continents and 15 nationalities, we bring together over 50 years of e-commerce expertise. We’re not just building brands, we’re shaping the future of global consumer goods. We are looking for ambitious, driven individuals to be part of it.
Ready to make an impact? Let’s talk.
Your Role at a Glance
As Head of Creative, you will lead the end-to-end creative vision across our portfolio of brands, shaping and elevating creative excellence at group level. This is a high-impact leadership role responsible for defining how our brands show up across every touchpoint, from packaging and e-commerce to social, campaigns, content, retail, and community experiences.
Reporting to the Group VP, Brand & Growth, you will act as the creative architect for the organisation, translating brand strategy into powerful, performance-driven creative systems. You will partner closely with Brand Managers, who define brand positioning, commercial objectives, and campaign direction, ensuring all creative output is strategically aligned, culturally relevant, and conversion-optimised.
This is both a strategic and hands-on role: you will set the creative vision while building scalable frameworks, processes, and content systems that enable agility, consistency, and excellence across markets.
Location & Flexibility
Full-time, permanent role based at our modern office in Runway East, London
Working Hours: 40 hours per week, 9 am to 6 pm with a one-hour lunch
This position is hybrid, with the expectation to go to the London office at least 3 days per week
Key responsibilities
Creative Leadership & Vision
Own and elevate creative excellence across all brands, ensuring all creative output reflects brand DNA, is culturally relevant, and drives business impact.
Define and implement global creative strategies, frameworks, and playbooks that unify the group while allowing for “glocal” execution in different markets.
Set creative standards, brand guardrails, and toolkits across visual identity, packaging, messaging, and content.
Inspire, mentor, and develop a high-performing creative team spanning design, copy, content, motion, and experiential disciplines.
Campaign & Content Collaboration
Partner with Brand Managers to translate brand positioning and business objectives into creative campaigns that meet strategic goals.
Provide creative leadership and oversight across digital, social, retail, DTC, e-commerce, and experiential activations.
Establish scalable content systems, integrating human and AI-driven workflows to drive efficiency, consistency, and performance.
Oversee content creation execution across multiple formats, social content, video, photography, copy, packaging, experiential—ensuring quality, consistency, and brand alignment.
Packaging & Product Experience
Own packaging creative standards, visual identity, and shelf impact, collaborating with Brand Managers and product teams to align with brand strategy.
Ensure all product experiences, from packaging to in-store presentation, reflect brand DNA and creative excellence.
Workflow Management
Lead the management of freelancers, and creative partners, ensuring all work is on-brand, high-quality, and delivered on schedule.
Act as the “air traffic controller” for creative projects across brands and markets, balancing priorities and timelines while enabling Brand Managers’ strategic plans.
Manage creative workflow and resourcing, identifying capacity needs and bringing in flexible or specialist resources as required to ensure timely, high-quality execution across all brands and channels.
Innovation & AI Integration
Integrate AI tools and generative platforms into creative workflows to increase efficiency, spark innovation, and elevate quality.
Stay ahead of industry trends in content, technology, and storytelling to continuously evolve the group’s creative capabilities.
Advocacy, Community & Brand Engagement
Lead creative initiatives that support community-building, advocacy, and social engagement, collaborating closely with Brand Managers and social teams
Ensure all creative output reinforces authentic brand voice across audiences, while Brand Managers define strategy and campaign priorities.
Leadership & Cross-Functional Collaboration
Collaborate with Brand Managers and senior leadership to translate brand initiatives into actionable, high-quality creative deliverables.
Foster a culture of creativity, collaboration, and innovation across the organization, setting a standard for excellence, experimentation, and efficiency.
About you
Proven experience leading creative teams and shaping brand identity across multiple categories and channels.
Strong understanding of modern creative ecosystems, including content factories, social-first campaigns, e-commerce storytelling, and community engagement.
Experience integrating AI and digital tools into creative processes to drive efficiency, innovation, and performance.
Expertise in packaging design, experiential marketing, campaign execution oversight, and omnichannel storytelling.
Demonstrated ability to balance strategic thinking with hands-on execution in a fast-paced, entrepreneurial environment.
Excellent leadership, communication, and agency/partner management skills
Perks & Benefits
30 days holiday: + 8 UK bank holidays
Pension contribution Scheme: 5% from you, 3% from us.
Private Medical Insurance: Includes travel, vision & dental (through Vitality)
Work from Abroad: One month per year, anywhere in the world*
Bonus Scheme: Discretionary bonus, based on individual and company performance
Mental Health Support: Free, confidential therapy via Spill
Opportunity for International Travel: Our team members have been to New York, Vegas, Amsterdam… and Birmingham!
Flexi-Fridays: Finish early one Friday per month
Olstar Events: Quarterly meetups, celebrations & socials
Vibrant Office: Runway East, Bloomsbury
Olsam is proud to be a disability-committed employer registered in the UK. If you identify as having a disability and meet all of the criteria set out in the job description, we would like to support you through the interview stage. We celebrate diversity and are committed to creating an inclusive work environment where all employees and applicants can flourish.
Note: By submitting your application to join our talent pool, you consent to the collection and processing of your personal data in accordance with our privacy policy.