Head of Demand Generation
Job Overview: Flxpoint is seeking a strategic and hands-on Head of Demand Gen to lead our demand generation engine driving marketing-qualified leads that convert into revenue. This role owns the entire marketing funnel from awareness to acquisition, with a focus on data-driven execution across SEO, paid media, and partner channels.
You’ll manage content strategy, advertising spend, funnel optimization, and marketing analytics — ensuring our growth initiatives deliver measurable ROI.
Key Responsibilities:
1. Content Strategy for SEO & GEO (AI Engines)
Develop and execute a keyword-driven content strategy focused on our ICP search keywords and AI engine behavior.
Oversee production of blogs, landing pages, and case studies optimized for organic traffic and lead conversion.
Continuously improve domain authority, search visibility, and on-page SEO performance through A/B testing, schema optimization, and internal linking.
Monitor and report on keyword rankings and traffic-to-MQL conversion rates.
2. Paid Media (Google Ads & Paid Social)
Own all paid search (Google Ads, Display, YouTube) campaigns — including keyword targeting, bid strategies, and conversion optimization.
Manage paid social campaigns (Meta, LinkedIn, YouTube, etc.) to maximize awareness, engagement, and conversions across the funnel.
Optimize campaign structure, targeting, creative, and landing pages for ROAS and CAC efficiency.
Maintain monthly ad spend budgets, pacing, and performance reports.
3. Partner Marketing
Develop and manage co-marketing programs with strategic partners, agencies, and vendors.
Coordinate joint webinars, case studies, and referral programs to drive partner-sourced leads.
Maintain visibility into partner engagement and attribution within HubSpot and CRM systems.
4. Funnel Management & HubSpot Operations
Own HubSpot marketing automation and reporting across all lifecycle stages.
Design and optimize nurture sequences, lead scoring, and pipeline workflows.
Collaborate with Sales to align on lead quality, follow-up cadence, and attribution tracking.
Report on funnel performance KPIs including MQL-to-SQL conversion rates, cost per lead, and ROI.
Key Goals & Metrics
Increase MQL volume by 10% QoQ while maintaining lead quality thresholds.
Achieve target CAC / payback ratio for paid channels.
Drive SEO traffic growth (sessions, rankings, and backlinks) in target verticals.
Increase partner-sourced opportunities and co-marketing engagements.
Qualifications
4+ years of experience in B2B SaaS marketing, ideally in integration, ecommerce, or supply chain technology.
Proven track record managing SEO, Google Ads, and Paid Social budgets.
Deep expertise in HubSpot, Google Ads, GA4, LinkedIn Ads, and Meta Ads Manager.
Strong analytical and operational mindset — comfortable owning dashboards, attribution models, and reporting.
Excellent communication and leadership skills.
Compensation & Structure
Full-time, Director-level position
Competitive salary + performance-based bonuses tied to MQL and pipeline metrics
Reports directly to the CEO