Head of Loyalty and Strategic Planning
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, and looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
The Role
As a Senior Manager and key member of the French Marketing leadership team, you will oversee our loyalty program, strategic marketing program and CRM marketing channel for France. This role reports to the Marketing Director France, and leads a team of 9 people.
What you’ll be doing :
Grow our loyalty program, Deliveroo Plus: you will own both the program value proposition (program benefits, pricing and overall architecture) and program marketing to grow our active Plus member base. This will require close collaboration with the central Loyalty team and Finance.
Own the CRM marketing channel in France: you are responsible for shaping the channel strategy in order to maximize long-term value of the channel through both opt-in customer base growth and top-line generation. Focus will be on scaling channel impact, increasing automation and improving measurement hand in hand with the central CRM team.
Coordinate marketing strategic planning and own customer insights: You own annual and quarterly marketing business planning across FR marketing sub-teams as well as reporting mechanisms (weekly / monthly / quarterly business reviews). You also coordinate customer insights deep-dives / ad-hoc research with the central insights team.
Influence in-app customer experience roadmap: Keep abreast of product developments and own GTM (from communication to change management), influence the centrally-owned product roadmap and experiments in order to improve the customer experience in FR.
Coach and manage a team: Lead and develop your team of managers and associates to make them grow and evolve within our organisation.
Requirements :
Minimum of 7-10 years of marketing experience, ideally in tech or digital-first businesses. Prior experience with loyalty programs or subscription-based businesses is a strong plus.
Strong analytical skills and strategic thinking
Strong relationship management and influencing skills and an ability to operate across levels in a matrix environment
Project management expertise and an ability to seamlessly handle competing demands and prioritize effectively
Excellent written and oral communication skills, in both French and English
Growth mindset, bias towards collaboration and strong problem-solving skills
Highly proactive, with an ability to set strategy and operate independently
Previous consulting experience is a plus
Team management experience is required
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, hybrid remote work, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgment when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. Deliveroo France was scored 98/100 on the Gender Equality Index 2024, demonstrating our commitment to diversity and equal opportunities. All you need is a passion for food and a desire to be part of one of the fastest growing companies in an exciting space.