Head of Marketing

We help companies get compensation right.

What we get paid at work has a massive impact on our lives, and it’s one of the biggest factors in hiring and retaining talent - and yet so many companies struggle to get it right. They simply have no choice but to rely on poor data and unsophisticated tools for their pay decisions.

That’s why we created Ravio.

We help many of the world’s most innovative and ambitious companies build stronger teams and reach their goals through better compensation. Our real-time data platform brings compensation into the modern age, tracking the market across all compensation types from salary to equity and benefits. We’re passionate about ensuring everyone is paid what they deserve, no matter their background or circumstances. We believe that when compensation is done right, everyone wins.

Ravio is growing fast, which means you can too. We’ve established ourselves as the European leader in our space serving more than 1,200 clients, and now have our sights set on becoming the global go to place for compensation data and tools for managing compensation.

Joining a startup and scaling it into a global product is one of the most challenging and rewarding experiences a career can offer. If that sounds exciting to you, you’re in the right place.

The Role:

Ravio is building the data layer for modern compensation, and the power of our product compounds as our data network grows. At the same time, our brand strengthens as trust deepens within the Reward and People community.

As Head of Marketing, you’ll architect and lead the flywheel that drives that momentum connecting:

• Growing qualified buyer demand
  

• Building a trusted community of Reward and People leaders
  

• Expanding Ravio’s data network in priority markets
  

• Establishing Ravio as the category reference point for compensation in Europe (and beyond)
  

This is not a traditional “lead gen” role.

It’s a strategic leadership position at the core of how Ravio wins, defining who we serve, how we show up, and how we build enduring advantage through trust, data, and community.

If you’re excited by building not just a pipeline, but a category then this is your opportunity.

What you’ll own:

• Design and lead Ravio’s growth engine
  Build a compounding strategy that connects acquisition, community, data contribution, and product value, strengthening Ravio’s data network and market defensibility.
  

• Make community a core GTM motion
  Scale community into a repeatable growth channel that builds trust with Reward leaders, fuels insight and data contribution, and connects tightly to Sales, CS, and Product.
  

• Sharpen ICP, positioning, and GTM focus
  Bring clarity to target segments, messaging, and channel strategy, ensuring Marketing operates as a strategic GTM partner, not a reactive function.
  

• Build Ravio into the category reference brand
  Elevate Ravio from strong product to leading voice in modern compensation through thought leadership, regional brand plays, and flagship moments.
  

• Lead a high-performing team
  Create a clear, high-standards and psychologically safe environment in your team where diverse talent thrives, experimentation is encouraged, and future leaders are developed.
  

Qualifications:

• Have scaled B2B SaaS marketing in complex, multi-segment GTM environments across international markets

• Experience in a wide range of disciplines incl. content marketing, demand gen / performance, ABM, growth marketing

• Think in systems, growth loops, network effects, and compounding advantage

• Highly numerical and be strategic and revenue orientated

• Proven ability to lead and grow high-performing teams

• Experience in community-led growth and category or narrative building

• Operate confidently across strategy and execution, even with ambiguity

• Track record in partnering effectively with Sales, Product, Data, and Customer Success

Compensation & Benefits

• Base salary: £100,000-£130,000

• Company ownership (everyone gets a meaningful equity stake in Ravio)

• 37 days paid time off (25 days holiday + 4 wellness days + 8 public holidays)

• Up to 6% pension matching scheme

• £60 a month wellness allowance (Invest in your physical wellbeing, on us)

• £500 per year Learning and Development budget

• Private healthcare cover (on a medical history disregarded basis) with AXA

• Personal worldwide travel insurance - just in case

• Income protection insurance (for full peace of mind in case you cannot work because of sickness or disability)
  
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