Head of PR & Influence - South Korea
Founded in 2016, the French leather goods brand Polène stands out for its exceptional artisanal craftsmanship, creating timeless pieces with organic designs directly inspired by nature.
In a context of strong growth and international expansion, we are structuring our operations in 2025 and surrounding ourselves with top talent to develop deep expertise at every level of our organization. Our distinctly artistic positioning supports the elevation of our handbag and jewelry collections, backed by 800 artisans in our workshops located in Ubrique, Spain.
The story of Polène can be written with you: join us and take part in this journey behind the scenes at our Seoul headquarters, driven by our shared passion for craftsmanship.
As part of the PR & Influence team
Reporting to our Global PR Director in Paris, your main mission is to develop the brand's awareness and image by collaborating with the press and influencers in the South Korean market. Your missions will include:
1/ Strategy Development
Develop and implement tailored PR strategies for Koreans to strengthen brand awareness and perception.
Align PR initiatives with HQ objectives to maximize impact and visibility.
2/ Influencer Engagement
Leverage strong business knowledge of influencer marketing in Korea to identify and collaborate with influencers, KOLs (Key Opinion Leaders), stylists and celebrities.
Develop relationships with celebrity agencies and negotiate ambassador contracts and partnerships to enhance brand visibility and reach.
3/ Media Relations
Build and maintain relationships with key media outlets, journalists, and industry influencers across the region.
Secure positive media coverage through strategic pitching and media outreach efforts.
Develop contacts with press (print and digital).
4/ Event Management
Plan and execute PR events.
Organize store receptions and other events to engage with key stakeholders and enhance brand presence.
5/ Analytics and Reporting
Monitor, analyze, and report on PR performance metrics.
Provide insights and recommendations to improve PR strategies and outcomes.
6/ Team Leadership
Lead, mentor, and manage the PR team to ensure high performance and professional growth.
Coordinate with the global PR team in Paris to maintain consistent messaging and strategy.
7/ Budget Management
Manage the PR budget for the region, ensuring cost-effective use of resources.
Allocate resources strategically to maximize impact and ROI.
8/ Travel and Flexibility
Flexibility to travel to Polène’s HQ in Paris.
Our expectations
Bachelor’s degree in Communications, Public Relations, Marketing, or a related field. Master’s degree preferred.
Minimum of 5-7 years of experience in a similar position in public relations within the fashion industry.
Proven experience in fashion PR roles.
Strong network of media contacts and influencers in the region.
Good knowledge of the different social media platforms and PR analytic tools and softwares.
Experience in celebrity agency management and ambassador contract negotiation is required.
Excellent written and verbal communication skills in English.
Strategic thinker with the ability to translate business objectives into effective PR campaigns.