Head of Product Marketing
$240k - $320k USD
Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
Job Summary
The Head of Product Marketing will serve as the definitive subject matter expert on Filevine's product and the legal industry, owning the substance of all product and marketing content across the company. Reporting directly to the Chief Product Officer, this is a highly cross-functional role that bridges product, sales, marketing, and customer success. The ideal candidate has deep legal industry knowledge who can represent Filevine credibly at the highest levels—in print, in person, and online—while ensuring that everything the company produces about its product is accurate, compelling, and audience-appropriate.
Responsibilities
Content & Positioning
Own the product and industry substance of all marketing content—including press releases, website copy, white papers, thought leadership pieces, and event session structures—ensuring accuracy, audience-appropriateness, and strategic alignment. This includes writing first drafts and partnering with marketing to refine final deliverables.
Maintain and update Filevine's ideal customer profile (ICP) and core product information, ensuring all go-to-market teams are working from a consistent, current foundation.
Collect screenshots, demo recordings, and visual assets for new products and features to support launch readiness and ongoing sales enablement.
Industry Presence & Thought Leadership
Attend 8–10 high-profile industry events annually as Filevine's on-the-ground subject matter expert, representing both product and industry expertise to customers, prospects, and industry influencers.
Participate in podcasts, media interviews, and speaking engagements to articulate the value of Filevine's product to legal professionals and broader industry audiences.
Develop and maintain a thought leadership presence on social media, building a personal brand that reflects Filevine's expertise and perspective in the legal technology space.
Customer & Market Intelligence
Conduct customer interviews to surface insights on use cases, buying motivations, and product value—activating findings across product, sales, and marketing teams.
Collect and synthesize post-launch feedback from customers and internal teams to inform future product iterations and refine messaging.
Set up and manage beta test programs for new products and features, coordinating participant recruitment, communications, and feedback collection across internal and external stakeholders.
Advise product managers on use case validation throughout the Software Development Life Cycle, providing market and customer perspective to inform product decisions.
Cross Functional Enablement
Build and own Filevine's customer reference program—identifying, cultivating, and managing a library of referenceable customers that sales, marketing, and product teams can leverage.
Advise sales engineering on demo talk tracks and messaging, ensuring that how the product is presented in the field reflects its true value and differentiators.
Collaborate with marketing to develop go-to-market plans for new product launches and feature releases, ensuring that positioning, messaging, and distribution are grounded in deep product and customer knowledge.
Serve as an internal resource for product and industry knowledge, reducing executive dependency on individual leaders for content approvals and customer reference requests.
Qualifications
JD strongly preferred. If you are applying and don’t have a JD, we will want to see deep knowledge of the legal industry, including how legal professionals—work, think, and make purchasing decisions.
Demonstrated ability to write clearly and compellingly about complex products and industries; this role requires strong original writing skills, not just editing.
Proven ability to represent a company credibly at industry events, in media appearances, and through social media thought leadership.
Strong cross-functional collaboration skills with the ability to work effectively across product, sales, marketing, and customer success.
Experience conducting or participating in customer research, beta programs, or case study development.
Comfortable advising sales and engineering teams on messaging, demos, and talk tracks.
Outstanding written and verbal communication skills; able to adapt content for varied audiences from legal practitioners to executive buyers.
Location
Compensation Information: $240,000 - $320,000.
The base salary range represents the low and high end of the salary range for this position. The total compensation package for this position will be determined by each individual’s location, qualifications, education, work experience, skills and performance. We believe in the importance of pay equity - the range listed is just one component of Filevine’s total compensation package for employees. This position is also eligible for a paid time off policy, as well as a comprehensive benefits package.
Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com
Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag
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