Head of Sales
About F2
F2 is building the AI platform for private markets investors, transforming dense, unstructured deal materials into auditable insights in minutes. Backed by top tier investors and growing rapidly, F2 sits at the intersection of AI, data, and high stakes investment decision making.
Our customers are private equity and private credit firms that demand speed, accuracy, and trust. As adoption accelerates, we are investing in senior sales leadership to scale this motion with rigor and credibility.
The Role
We are hiring a Head of Sales to own and scale F2’s private equity and private credit revenue motion. This is a senior player-coach role reporting to the CRO and based on-site at our New York City office. You will manage two experienced Account Executives while actively leading deals, shaping sales strategy, and partnering closely with leadership.
This role focuses on selling to PE and PC firms and is distinct from F2’s commercial and investment banking mission. This is an opportunity to define how sophisticated investors buy F2 and to build the foundation for a scalable enterprise sales organization.
What You’ll Do
Own revenue growth for private equity and private credit customers
Lead, coach, and develop two experienced AEs in a player-coach model
Actively participate in complex, high-value sales cycles with senior investors
Build and refine a repeatable enterprise sales motion for the investor ICP
Navigate multi-stakeholder buying processes with credibility and precision
Partner with product and leadership to inform roadmap and go-to-market strategy
Help define the next phase of sales team growth and structure
You’ll Thrive in This Role If You
Have experience as an investor, analyst, or associate, and have sold software to investors
Understand both the investment workflow and the enterprise sales motion
Have closed mid to high ticket software deals with long sales cycles
Are comfortable running complex, multi-stakeholder sales processes
Bring strong judgment, executive presence, and credibility in investor conversations
Have people management experience or are ready to step into formal leadership
Enjoy building while staying close to customers and deals
Why Join F2
Direct ownership of a critical revenue motion at a true inflection point
Rare opportunity to sell a product that materially improves investor workflows
Small, high-caliber team with strong product-market pull
High trust, high standards culture with real influence on company direction
Clear path to building and leading a larger sales organization over time