HRD

Appodeal is seeking an HR Director to act as the COO’s right hand in building a culture of high standards, speed, and accountability across the company.

We’re looking for someone who thrives at the intersection of strategy and ruthless operational execution. You will be both a talent magnet and an execution enforcer: ensuring we attract and retain the best, while decisively exiting those who are not aligned with our culture of excellence.

About the role

The HRD will:

• Partner directly with the COO to embed execution discipline company-wide.

• Shape and model a Netflix-like culture of freedom + responsibility, with zero tolerance for mediocrity.

• Inspire top talent to thrive while removing roadblocks that slow them down.

Key Responsibilities

• Recruitment & Talent:

  • Own the full recruitment process end-to-end, from sourcing to final decision.

  • Spot, attract, and hire exceptional talent who raise the bar.

• Performance & Accountability:

  • Build and enforce fast exit processes for misaligned or underperforming hires.

  • Run regular performance assessments for teams and leaders.

  • Drive accountability and execution discipline with leadership.

• Culture & Processes:

  • Implement and maintain company-wide OKRs.

  • Create an environment where top performers thrive without bureaucracy or politics.

  • Model and enforce non-negotiables: high performance, no politics, no BS.

What We’re Looking For

• Proven background in HR / Talent Acquisition / People Operations at a senior level.

• Demonstrated experience in execution management: setting up systems and making them stick.

• Tough-minded yet empathetic: able to make hard calls while inspiring the team.

• Strong ability to balance decisiveness with fairness.

• Experience in automating processes using modern technologies and AI-driven solutions.

• No politics. No theatrics. Just results.

KPIs — First 6 Months

• Recruiting Bar:

  • ≥ 90% of new hires pass probation with high performance.

  • Average time-to-fill ≤ 45 days.

• Exits & Accountability:

  • All low-performers identified and exited within 30 days of evaluation.

  • Zero “lingering problem passengers” in teams.

• OKR Discipline:

  • Company-wide OKRs fully implemented and updated quarterly.

  • 100% of teams have visible, measurable, aligned goals.

• Assessments:

  • At least one full company-wide performance review cycle completed.

  • Key talent and risk areas mapped across every business unit.

• Culture Fit:

  • Clear non-negotiables on culture rolled out.

  • ≥ 80% of employees confirm in surveys that culture has become clearer and more demanding.

This is a role for a builder, an enforcer, and a motivator.

If you are passionate about talent, culture, and execution — and ready to push a company toward excellence — we want to hear from you!