Inbound Marketing Specialist
Vasion is looking for an Inbound Marketing Specialist who exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 400+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
We are looking for an Inbound Marketing Specialist to join our team and manage our end-to-end inbound lead qualification and nurturing process. In this role, you'll oversee our AI-powered conversational marketing platform (Conversica) across all regions, building campaigns that engage prospects, qualify leads, and seamlessly transition them to our sales team when they're ready for demos. You'll serve as the critical connection between marketing and sales, ensuring every inbound lead is engaged promptly and professionally while maintaining clean data and smooth handoffs throughout the customer journey.
Primary Responsibilities
- Oversee the complete inbound lead qualification process through Conversica, our AI-powered conversational marketing platform
- Build and optimize Conversica conversation campaigns across all global regions (AMER, EMEA, APAC)
- Monitor and respond to prospect inquiries through the Conversica AI assistant when needed, maintaining consistent engagement
- Generate performance reports segmented by contact list type to track campaign effectiveness and engagement metrics
- Qualify and route Marketing Qualified Leads through Conversica, transitioning prospects to Account Executives when demo-ready
- Manage end-to-end CRM data accuracy including lead-to-contact conversion, account creation, opportunity setup, and meeting/event scheduling
- Verify inbound lead information and resolve scheduling conflicts when demo forms are submitted with incorrect details
- Monitor and respond to the general marketing inbox to ensure timely prospect communication
- Partner with Partner and Growth Marketing teams to create custom Conversica conversations related to marketing campaign needs
Requirements
- Bachelor's degree in Business, Marketing or a related field
- 1+ years of experience in business development or sales
- Experience with CRM tools like Salesforce
- Demonstrated ability to manage multiple campaigns and priorities simultaneously
- Self-starter with ability to work independently and take ownership of the inbound process
Preferred Qualifications
- Ability to manage multiple initiatives at once with speed and high-quality detail
- Excellent written and verbal communication skills
- Positive attitude and willingness to adapt in a fast-paced, evolving industry
- Basic understanding of B2B lead qualification and sales funnel stages
- Ability to collaborate cross-functionally with sales, Growth Marketing, and international teams
Benefits
- Flexible work environment
- Discretionary vacation bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company match
- Mental health wellness support
- Financial wellness education
- Company-contributed HSA
- Headquarters perks include gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc.
- Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch
Our Core Values
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
More About Vasion
Visit https://www.vasion.com
Additional Information
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.