Influencer Marketing Strategist
About Bree
Bree is a consumer finance platform that brings better, faster, and cheaper financial services to over half the Canadian population who live paycheck to paycheck. We were part of Y Combinator in 2021 and raised a $2M seed round shortly after. We are growing at a double-digit monthly rate and are profitable. Our culture is defined by high ownership, a bias for action, tenacious problem-solving, and striving to be 1% better every day.
About the Role
We're looking for a high-impact Influencer Marketing Strategist to serve as the core architect of our performance engine. We are at a stage of explosive growth, and we need someone to bridge the gap between high-level creative vision and rigorous data analysis.
You aren't just drafting briefs; you are building the systems, managing the workflow, and directing the strategy that drives our 8-figure revenue. You will oversee a talented team of three Creative Strategists, a Video Editor, a Graphic Designer, and a Creator Partnerships Manager. This is a high-impact role for someone who is equal parts data-obsessed analyst, social media visionary, and master project manager.
What You’ll Do
Team & Pipeline Management: Manage the weekly production pipeline and deliverables across the creative team. You’ll provide consistent feedback to ensure the team’s output evolves alongside platform trends while remaining brand-aligned and relevant to our target customer.
Performance Partnership: Collaborate with our Media Buyer to align creative output with account performance. You will be obsessed with the metrics, using data to investigate creative fatigue and platform-specific trends.
Creator & Influencer Strategy: Lead the overarching strategy for our creator and influencer program. You’ll build systems to streamline and scale creator selection, concept development, and even invoice management to ensure our partnerships engine runs smoothly and efficiently.
System Architecture: Build and maintain the infrastructure of the creative department—from naming conventions and performance trackers to streamlined communication systems between strategy and production.
Creative Strategy & Oversight: Provide final approval on all UGC and static briefs. You’ll apply your expert eye to hooks, headlines, and flow to ensure every piece of content is primed for performance before it hits production.
Who You Are
Data-Obsessed: You are obsessed with data and performance metrics. You can look at a Meta dashboard or Motion report and immediately know why a hook failed, why a specific format is winning, and most importantly; how it changes your creative strategy moving forward.
Project Management Chops: You have experience managing multi-disciplinary teams (editors, designers, strategists) and keeping a high-volume production engine running on time.
Paid Social Fluency: You are social media savvy. You stay ahead of the curve on Paid Meta trends, emerging TikTok formats, and the specific nuances of what makes a "scroll-stopper."
Operational Agility: You act with extreme ownership and are willing to roll up your sleeves to get things done. Whether it’s jumping into CapCut to make a quick edit, recording a voiceover, or filming content yourself, you do whatever it takes to get an ad through the finish line.
Proven Experience: At least 2+ years of experience in Creative Strategy or Performance Marketing, specifically working on paid social campaigns that drive measurable ROI. Strong preference for experience in the B2C fintech space.
Compensation & Career Path
We are looking for a long-term partner and are flexible with how we start. This role is currently open on a part-time contract basis with the potential to scale into a core full-time member of the Bree team.
Initial Contract Terms
Rate: $50 – $70 per hour (commensurate with experience)
Commitment: 10 – 20 hours per week to start
Full-Time Conversion & Benefits
For candidates who transition into a permanent full-time role, we offer a competitive package designed for high-performance talent:
Base Salary: $120,000 – $160,000 annually
Performance-based bonuses
$1,500 annual WFH equipment and learning stipend
$1,000 annual wellness benefit
$250 monthly lunch stipend
Comprehensive health, dental, and vision coverage
20 annual PTO days + unlimited sick days
Parental leave