Lifecycle Marketing Manager
Peek is the operating system powering the experiences industry - from museums and attractions to tours and activities. With over $7B in bookings, Peek’s AI-powered platform has helped thousands of merchants to increase revenues, save time, and deliver seamless guest experiences. Customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park & Looping Group. The company has raised over $150 million from institutional investors Westcap, Goldman Sachs, and SpringCoast Partners. Learn more at www.peek.com.
As a remote-first company recognized by Forbes as one of America's Best Startup Employers and by Built In as a 2025 and 2026 Best Place to Work, we are a global team of "Peeksters" who "Obsess Over Our Customers," "Accomplish Big Things," "Collaborate With Purpose," and "Get Better Every Day.
The Role
We are seeking a passionate and data-driven Lifecycle Marketing Manager to join our team and play a pivotal role in the success of our B2B SaaS platforms. This role is laser-focused on our partners, the tour, activity, and rental operators who are the backbone of the experiences industry. You will be responsible for developing and executing a comprehensive lifecycle marketing strategy that drives deep partner engagement, accelerates product adoption, and ensures long-term retention.
Responsibilities
Minimize Partner Churn: Partner with Customer Success and Product to identify early indicators of partner risk (e.g., low adoption, stalled onboarding, declining usage) and design proactive lifecycle programs that reinforce value, accelerate time-to-value, and reduce churn.
Drive Product Adoption & Retention: Create targeted programs to increase the adoption of core features and new innovations. Develop strategies to proactively identify at-risk partners and implement retention-focused initiatives.
Partner Journey Mapping: Develop a deep understanding of the customer partner lifecycle, from onboarding and initial setup to feature adoption, expansion, and advocacy. Identify key milestones, potential friction points, and opportunities for engagement.
Lifecycle Campaign Development: Design, build, and optimize multi-channel marketing campaigns (email, in-app messaging, webinars, etc.) tailored to different partner segments and lifecycle stages.
Personalization at Scale: Leverage partner data and behavioral insights to create personalized, relevant, and timely communications that help partners get the most value out of all three Peek brands: Peek Pro, ACME Ticketing, and Connect&GO.
Cross-Functional Collaboration: Work closely with Customer Success, Product Marketing, Sales, and Support teams to ensure a cohesive and seamless partner experience. Establish feedback loops to bring partner insights back into the organization.
Performance Analysis & Reporting: Define key performance indicators (KPIs) for partner retention, adoption, and engagement. Regularly analyze campaign performance, report on results, and use data to drive continuous improvement.
Qualifications
5+ years of experience in a lifecycle, customer, or product marketing role, preferably within a B2B SaaS company.
Demonstrated experience with agentic AI tools and modern marketing automation to create intelligent, autonomous customer journeys.
Proven track record of developing and executing successful marketing programs that drive customer retention, adoption, and upsell.
Ability to translate product features into clear partner value, driving revenue uplift and faster time-to-value.
Hands-on experience with marketing automation platforms (e.g., HubSpot, Mailchimp, etc) and CRM systems (e.g., Salesforce).
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Proven cross-functional partner to Product and Customer Success on retention and expansion goals.
Excellent written and verbal communication skills, with a knack for crafting compelling and empathetic copy.
Interview Process:
Meet a Recruiter
Hiring Manager Interview
Case Study followed by Team Debrief (Marketing/Success)
Top Grading with our CMO
Peek Travel Inc. is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, disability, or other legally protected status.
If you are unable to apply due to incompatible assistive technology or a disability, please contact us at talent@peek.com. We will make every effort to respond to your request for disability assistance as soon as possible.