Lifecycle Marketing Manager
At Yardzen, we believe people are at their best when they’re outside.
Our mission is simple: help people envision the outdoor spaces of their dreams, entirely online, and connect them with trusted local contractors to bring those designs to life. Since our launch in 2018, we’ve empowered thousands of homeowners to transform their outdoor spaces, make sustainable choices, enhance property value, and enjoy life outdoors.
We’re transforming the $200 billion outdoor renovation industry with AI, data, and technology—offering a modern, seamless, and transparent design-build experience. Recognized as a Fast Company Most Innovative Company and named to Inc. Magazine’s Best Places to Work, our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes. And we’re just getting started.
Yardzen’s looking for a talented Lifecycle Marketing Manager to own and evolve our email marketing channel and our growing SMS program, while representing our beloved brand. This role is responsible for executing high-quality lifecycle campaigns that engage customers, deliver value and drive sales,, all the while expressing the Yardzen brand.
In a market where purchases are often long considered, email and SMS are how we stay close to our prospects and build demand over time. This is a great opportunity for someone who enjoys both execution and optimization through data - a highly organized, curious and detail-oriented marketer who’s motivated by experimentation and continuous improvement.
What You'll Do:
Email Operations & Campaign Management
Own the day-to-day execution and performance of Yardzen’s email marketing channel
Activate SMS as a new channel, driving business outcomes through value-rich content
Manage the lifecycle marketing content calendar, ensuring campaigns are aligned with marketing and business priorities
Translate strategy into clear briefs and actionable deliverables for our email agency partner
Coordinate cross-functional inputs to support smooth and successful campaign launches
Review and approve (and sometimes design) email creative, copy and builds, ensure quality, accuracy and stay consistent with brand, tone, and voice
Performance & Optimization
Monitor campaign performance and identify opportunities to improve engagement and conversion
Continuously test and refine CTAs, messaging, timing, and formats to drive scheduled calls and sales
Recommend and implement A/B tests across subject lines, creative, segmentation, and send strategies
Cross-Functional Collaboration
Partner closely with marketing teammates, product, CX, and sales teams to align lifecycle campaigns with broader initiatives
Proactively identify opportunities for lifecycle marketing to support the customer journey and drive business outcomes
SMS Channel Development
Support the continued growth and evolution of Yardzen’s SMS channel
Ensure messaging is coordinated across email and SMS to create a cohesive lifecycle experience
About you:
3–5 years of experience in lifecycle, email, or CRM marketing
Strong perspective and communication skills and ability to translate strategy into execution
Hands-on experience executing email campaigns end-to-end
Experience working with external agencies or cross-functional teams
Strong organizational skills with the ability to manage multiple campaigns and deadlines
Detail-oriented with a high bar for quality across creative and execution
Data curious with a solid understanding of email performance metrics and testing
Familiarity with email/CRM tools (e.g., HubSpot, Cordial, Calendly)
Collaborative mindset and comfort working across teams
What We Offer:
At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.
Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.