Manager, Campus & Influencer Marketing
$70k - $75k USD
Oversee post-sale community campaign strategy and execution on digital, experiential, and sampling programs, working closely on first-to-market and VIP brand partnerships in coordination with Community Leadership
Strategize, review and approve campaign briefs, materials and guidelines for influencers (including timelines, messaging, and requirements for their scope of work) based on client guidelines
Oversee the creation, execution, and vetting of influencer applications, approving target influencers for projects, and conducting outreach and follow-ups as needed
Serve as a main point of contact for influencers who participate in campaigns as needed
Set and manage community compensation budgets and advise team members on fee negotiation as needed during execution, working cross-departmentally to ensure all influencer compensation is processed properly
Create and review community campaign agreements, working cross-departmentally to ensure all legal requirements are met
Collaborate cross-departmentally on influencer marketing initiatives and serve as a point of contact for clients, providing best-in-class community marketing counsel specific to brand, target, consumer and marketing objectives as needed
Support Community Leadership during the proposal phase of community marketing campaigns, providing key insights, thought starters, and industry expertise to help us win business
Support Community Leadership in developing, managing, and nurturing relationships with talent agencies and strategic partners
Report and leverage data and analytics to optimize and continuously expand and optimize our processes and offerings, ensuring internal databases and tracking documents are updated with accurate campaign information
Help strategize and implement community programming, resources and initiatives relating to community marketing and campaign performance as led by the Community Management team, may include speaking opportunities
Qualifications
Bachelor’s degree (or other college degree) preferred
5+years of full-time campaign management/influencer marketing experience, ideally at an agency in client-facing role(s)
Demonstrated strong interest and knowledge in community-building, influencer marketing, and the college marketing industry as well as a pulse on trends in the space
Excellent oral, written and verbal communication skills
Rigorous attention to detail and eye for design
Superior organizational and time management abilities
Proficiency in social media, particularly TikTok and Instagram, as well as Asana, Canva, Mailchimp, and Google Drive a plus
Additional Information
Salary Range: $70k - 75k + Bonus potential
Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate’s skills, experience, and other factors.
We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor visas. All of your information will be kept confidential according to EEO guidelines.