Manager, Digital PR
Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.
We’re hiring a Manager, Digital PR to own the strategic vision, team leadership, and delivery excellence of our Digital PR department.
We’re looking for a seasoned Manager, Digital PR to build, lead, and scale a high-performance Digital PR function. This is a key leadership role that will be responsible for building and managing a team of ~3-6 specialists, driving strategic campaign development, overseeing client results, and integrating PR efforts with our SEO, GEO (generative engine optimization), and content programs. You’ll collaborate cross-functionally with our Organic Growth Strategists, Editorial Leads, Research Analysts, and leadership team to secure brand mentions, backlinks, and media coverage that builds brand authority and drives measurable results.
This is the perfect role for someone experienced in agency-side digital PR execution and looking for a leadership position where they can shape strategy, grow a team, and drive measurable results for our clients.
You'll be given a huge amount of freedom to grow this part of our business, so if that kind of ownership excites you, read on.
Your responsibilities
Your job as the Manager, Digital PR would include:
Strategy & Leadership
Develop and own the Digital PR service and strategy, aligned to client goals.
Lead planning, execution, and evaluation of multi-channel PR campaigns across US, UK, and global markets.
Drive innovation in campaign concepts, ensuring data-driven creativity and high-quality storytelling.
Oversee budget planning, resource allocation, and performance forecasting
Orchestrate content-centered campaigns in coordination with our editorial and original research analysts to amplify coverage and distribution of owned content assets.
Stay at the bleeding edge of digital PR changes, especially as it relates to AI search and SEO.
Team Management
Manage and mentor digital PR managers and specialists, fostering a culture of excellence, ownership, and experimentation.
Build a hiring roadmap to scale the digital PR function, lead recruitment, and improve onboarding and training processes.
Conduct performance reviews, develop professional growth plans, and support skill development across the team.
Client Engagement
Join and lead client consulting calls, communicating our strategy, progress, and results
Contribute to maintaining client relationships, defining goals, managing campaigns, delivering insights, and solving strategic challenges.
Monitor KPIs and campaign results to ensure client satisfaction and retention.
Campaign Execution & Media Relations
Create and eventually direct the creation of outreach strategies, editorial calendars, and digital PR assets like original research campaigns and thought leadership narraties.
Oversee high-impact link-building, brand mention, and content distribution campaigns with an emphasis on quality, authority, and relevance.
Expand and nurture relationships with journalists, editors, bloggers, and digital influencers.
Coordinate with international digital PR partners for multi-region outreach campaigns.
AI Search & Generative Engine Optimization
Develop and execute strategies to increase the brand’s visibility in AI-powered search and answer engines (e.g., ChatGPT, Google Gemini, Perplexity).
Plan and optimize off page campaigns for GEO, with the goal of increasing brand visibility and perception in LLMs and maintaining messaging accuracy across citation sources.
Collaborate with SEO, content, and analytics teams to align press materials and PR assets with AI search optimization goals (brand visibility, citation share, brand mentions in citations).
Ideate and run AI search experiments and channel tests, such as Reddit, content syndication, influencer campaigns, and social distribution.
Analytics & Reporting
Define and track digital PR KPIs, including links earned, media mentions, brand visibility in AI engines, coverage authority, and SEO impact.
Leverage data to iterate on strategies and enhance campaign effectiveness.
Present reports to internal stakeholders and clients with insights and future recommendations.
The application passcode is: "I love digital PR"
Who you are
You have 5+ years of experience in Digital PR, including 2+ years in a leadership or senior management role within an agency.
You've demonstrated success in delivering high-quality digital PR campaigns with measurable impact.
You've proven your ability to lead teams and influence cross-functional initiatives.
You have experience working with executives from marketing leaders to CEOs.
You’re experienced in managing, nurturing, and coaching up team members.
You have excellent communication skills and executive presence in client-facing roles.
You have strong knowledge of US and UK media landscapes, with an active network of journalist and influencer contacts.
You’re familiar with tools such as BuzzStream, Cision, HARO, Prowly, Ahrefs, and similar platforms.
You make great decisions quickly. You’re resourceful and have a bias toward action and learning on the fly. You don't shy away from making the best decision at the moment, knowing that you can iterate and improve as you go.
You’re adaptable. You're flexible and agile. You realize that things change and often don't work out perfectly, so you do what needs to be done and keep moving forward.
You’re great at working independently. You’re comfortable setting and achieving your own goals and can communicate what you’re working on. You don't need or want to be managed, and you don't depend on stress or high-pressure environments to get shit done.
Bonus: Strong grasp of SEO fundamentals and content strategy.
Last but not least, you're not an asshole. We spend a lot of our days engaging with team members and clients. There's no room for assholes. You're friendly, eager to jump in and take ownership, and love to work as a team to be successful.
Why you should work with us
We're here to help you do great work and grow personally and professionally.
Remote flexibility: We’re a 100% remote company, so you can work from anywhere.
Opportunity for responsibility: We offer ample opportunities to take on more responsibility and make a significant impact.
Coaching: We’ll provide coaching to support you in becoming world-class at your function.
Team trips: We take team trips each year to cities like Los Angeles, Boston, Austin, and Chicago to get some time together in person.
Benefits
We’re fortunate to offer competitive salaries and benefits, and we strive to create an environment that allows you to do your best work, develop your skills, and grow your career.
Health insurance - 90% of medical, dental, and vision insurance premiums paid for employees in the US.
401k with employer match - We’ll match 100% of your contributions up to the first 3% of pay. Then match 50% of your contributions on the next 2% of pay.
Profit share - Opportunity to participate in quarterly profit share program after 1 year of employment.
Unlimited vacation - We trust you to take care of your work and communicate when you need time off. We recommend taking a minimum of 14 days a year.
Learning and development stipend - $2,000 to spend on professional development after 1 year of employment.
Free books program - We’ll cover the cost of a Kindle and 1 Kindle book a month.
Networking stipend - $50 per month to spend on coffee or lunch for professional networking.
100% remote flexibility - Work from wherever you want.
Annual offsites - Meet and work with team members in person, usually in an interesting location.
Ready to apply?
Keep scrolling to submit your information. We’re excited to meet you!
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We know the confidence gap and imposter syndrome (yes, we have it, too) can sometimes hold us back from applying for a job. But there’s no such thing as a "perfect" candidate. Omniscient Digital is a place where everyone can grow. So however you identify and whatever background you bring with you, please apply if the idea of this role excites you.
Omniscient Digital is an equal opportunity employer. We ensure equal opportunity and all candidates are considered without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, ancestry, physical or mental disability, veteran status, or any other legally protected characteristics.
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About Omniscient Digital
Omniscient Digital is an organic growth agency that partners with ambitious B2B SaaS companies like SAP, Adobe, Loom, and Hotjar to turn SEO and content into growth engines.
We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe in a culture of building and shipping — whether it’s client deliverables, new services, or internal tools that keep us ahead of the game.
If you’re looking for a role where you’ll tackle challenging problems, work with ambitious brands, and help shape the future of organic growth, let’s talk.
Learn about the principles that drive how we work and build a company.
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