Manager, Viral Marketing - Columbia

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

The Manager, Viral Marketing at Columbia Records will be responsible for developing and executing artist-focused digital campaigns that drive music consumption and audience engagement. This role emphasizes influencer partnerships, campaign innovation, and close collaboration with internal and external stakeholders. The Viral Marketing team operates within Columbia Records’ Digital Marketing department.

What you'll do:

• Build and manage relationships with influencers, agencies, and management companies at scale.
• Partner with the Senior Director, Viral Marketing on campaigns for priority artists and singles.
• Lead influencer campaigns from concept to execution, maintaining momentum throughout the single/album lifecycle.
• Collaborate with Digital Marketing and Audience Development teams to engage fan pages and online communities.
• Negotiate influencer partnerships to align with campaign goals and budgets, ensuring competitive rates.
• Work closely with artist managers and internal teams to deliver content-driven, integrated activations.
• Drive creative ideation for innovative influencer initiatives and coordinate large-scale executions with multiple creators.
• Track campaign performance, analyze impact on streaming consumption, and recommend optimizations.
• Support influencer recruitment and relationship development programs.
• Deliver weekly reporting to senior staff with actionable insights and results.

Who you are:

• 2+ years of professional experience in influencer, social media, or digital marketing, preferably in music, entertainment, or creative agency environments.
• Proven ability to design, launch, and scale influencer campaigns, especially across TikTok, Instagram, Snapchat, and YouTube Shorts.
• Strong understanding of music culture, trends, and creator communities.
• Familiarity with streaming platforms (Spotify, Apple Music) and related metrics.
• A mix of creative and strategic thinking, with the ability to deliver at both small and large scale.
• Excellent interpersonal skills and the ability to thrive in fast-paced, cross-functional environments.
• Exceptional organizational, project management, and communication skills with sharp attention to detail.
• Experience or basic knowledge of AI tools to support streaming workflows is a plus.

What we give you:

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day  
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best 
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching 
• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans 
• Investment in your professional growth and development enabling you to thrive in our vibrant community.  
• The space to accelerate progress, positively disrupt, and create what happens next  
• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.