Market Coordinator, Washington DC
About ALSO.
We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.
ALSO is looking for a full-time Market Coordinator, to support the launch and growth of our brand in/around Washington DC. This is a field-based, customer-facing role that works closely with and reports to the Market Manager to bring ALSO to life through mobile demos, retail experiences, and community activations. You’ll be on the front lines—introducing customers to our vehicles, delivering exceptional experiences, and helping build the foundation of ALSO’s presence in Washington DC.
This role is ideal for someone who is energetic, people-oriented, and excited to be part of an early-stage brand with room to grow.
What You Will Do (Responsibilities)
Customer Experience & Sales Support
Deliver engaging, high-quality customer experiences in both mobile and fixed retail environments.
Educate customers on ALSO vehicles, features, and benefits, guiding them through demo rides and early purchase consideration.
Support local sales goals by converting interest into qualified leads and sales.
Mobile Demo & Event Support
Assist with the setup, execution, and breakdown of mobile demo experiences and local activation events, including driving the custom Rivian EV van to/from events.
Safely operate and maintain the local demo fleet, ensuring vehicles are clean, charged, and customer-ready.
Represent ALSO at community events, pop-ups, and partner activations.
Community Engagement
Serve as a thought partner to the Market Manager, generating ideas on where and how the brand and team should show up locally in the Washington DC market.
Act as a local brand ambassador, building authentic connections with customers, partners, and the broader Washington DC community.
Share customer feedback and insights with the Market Manager to improve execution and experiences.
Retail Store Operations (in applicable markets, over time)
Support daily retail hub operations, including opening and closing procedures, merchandising, and general upkeep.
Deliver best-in-class customer service and demonstrate active selling skills.
Help create a welcoming, on-brand environment that reflects ALSO’s premium and playful ethos.
Operational Support
Responsible for inventory tracking, basic reporting, and asset care.
Follow operational, safety, and compliance processes as directed by the Market Manager, and act in a supervisory capacity when the Market Manager is not on-site.
What You Will Bring (Qualifications)
2–3 years of experience in retail, events, sales, hospitality, brand ambassador, or customer-facing roles, and some leadership experience is a strong plus - you love helping others.
A positive, proactive attitude and willingness to jump in wherever needed - you are able to act independently, take ownership for outcomes and actively engage in your professional development.
Strong interpersonal and communication skills—you are great at talking to people, telling a compelling story, and actively selling products and services.
Ability to work in a dynamic, field-based environment, including weekends and events - you enjoy variety in your work schedule and are motivated by achieving rigorous sales goals.
Interest in cycling, micro-mobility, electric vehicles or innovative consumer brand - your enthusiasm for our brand is infectious!
A strong connection to, knowledge of and comfort riding a bike in Washington DC, and enthusiasm for engaging with the local community - you foster local partnerships and develop new connections easily.
Ability to work collaboratively while also giving and taking direction and feedback well - you are a charismatic and fun team player!
Qualify as an authorized driver, meaning you are at least 21 years of age, have a valid U.S. driver’s license with a minimum of three (3) years of licensed driving experience, and can successfully complete a background screening and motor vehicle review - because you’ll be driving our demo van and fleet of bikes to meet customers where they like to ride!
This position offers an hourly pay rate of $30.00 per hour and is eligible to participate in the sales incentive program in accordance with the terms of the applicable plan.
Why ALSO.
We’re passionate about helping the world find a better way to get there—wherever it is you’re headed.
We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.
Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.
Perks and Benefits
Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
One Medical membership and dedicated insurance advocates.
Rich fertility and family building benefits with Progyny.
Flexible time off.
401(k) match.