Market Owner - Manual Therapy
Hi, I'm Kas Pawa, VP & Chief of Staff here at Jane. I lead several cross-functional initiatives at Jane, including our new Market Owner team. This team is all about keeping the customer at the center of everything we do. The Market Owner acts as a General Manager for a specific customer segment, deeply knowing the ins and outs of the customer experience and internally advocating for their customers across Jane’s functions to ensure we are bringing the best of Jane to every customer. This role is open to a Senior Manager or Director.
Each Market Owner is the internal champion for their segment: obsessively tracking the metrics that matter, building deep customer understanding, and driving a coordinated strategy across our Customer, Marketing, and Product teams to improve outcomes in their market. They connect the dots across time horizons, from what's happening with customers right now, to how we show up in market over the next six months, to what we need to build over the next year.
Manual Therapy (including physical therapy, massage, chiropractic, acupuncture, and related disciplines) represents one of Jane's largest and most important segments. We're looking for someone who knows this world deeply, cares about the practitioners in it, and is ready to own the strategy and outcomes for it. If you're energized by ownership, deeply curious about customers, and excited to work at the intersection of strategy and execution, this role was built for you.
What Impact We're Looking for You to Make
Own the Manual Therapy market end-to-end — set annual goals around key market metrics, obsessively track performance, and adjust strategy and tactics as needed to drive outcomes.
Build deep market and customer understanding — develop and maintain a nuanced, research-backed view of manual therapy practitioner needs, workflows, competitive dynamics, and growth opportunities that goes beyond what any single department can see.
Shape and execute go-to-market strategy — partner with Marketing to define how Jane shows up in the manual therapy market, and work with the Customer team to translate strategy into on-the-ground execution.
Be the voice of the market internally — represent manual therapy practitioners across Product, Marketing, and Customer teams. Bring a clear, evidence-based point of view on product-market fit and advocate for the roadmap priorities that will move the needle.
Balance strategy across three time horizons — align with the Customer team on immediate needs, inform Marketing programs on a now/3/6-month horizon, and help shape longer-term Product priorities.
Surface emerging opportunities and hypotheses — identify partnership ideas, unmet needs, and new growth vectors in the manual therapy space and help chase them down
Represent Jane in the market — attend key industry events, conferences, and community touchpoints in the manual therapy space to build trust, deepen relationships, and strengthen Jane's position.
What Experience We Need
5+ years of professional experience, including 2+ years in a market strategy, general management, or product marketing role (preferably in B2B SaaS)
Comfort with managing to metrics — you're comfortable setting goals around metrics, diagnosing what the numbers are telling you, and adjusting strategy accordingly.
Demonstrated ability to develop and execute go-to-market strategies — you've worked cross-functionally to bring a plan to life and can point to measurable outcomes from your work.
Excellent communication and stakeholder management skills — you can distill complex market dynamics into clear narratives that align teams and drive decisions.
Experience working across Sales, Marketing, Product, and Customer teams — you understand how to influence without direct authority and thrive in cross-functional environments.
Comfort with ambiguity and a bias toward action — you can operate effectively even when the playbook isn't fully written and you know how to make progress with incomplete information.
Former GM experience or prior experience managing a P&L - whether of a small business or a tech company segment.
Deep familiarity with the manual therapy or allied health landscape — you understand how physical therapy, massage therapy, chiropractic, or similar practices operate, what drives growth, and what challenges practitioners face day-to-day.
More About Jane
Jane is a founder-led, high-growth SaaS company born in North Vancouver, British Columbia. We’re now a team of more than 700 people working remotely across Canada, the US, and the UK, united by our mission to help the helpers.
We build the products and tools that thousands of clinics rely on every day to run their businesses, care for their patients, and grow their communities. That level of impact means every person at Jane plays an important role in how we show up for our customers. We’re all responsible for being deeply connected to their needs, obsessed with improving their experience, and proud of the difference our work makes in their day-to-day lives.
Jane is growing fast, and that growth brings exciting challenges that call for adaptability, resilience, learning agility, and humility. We’re proud of what we’ve built and quick to admit what we don’t know yet. We listen, learn, and adjust as we go.
We’re also embracing the possibilities of AI, using it to work smarter, improve our systems, and create even better experiences for our customers and our team. Our goal isn’t just delivery, it’s delight. We move quickly, communicate openly, and solve real problems together. If you’re energized by ambiguity, motivated by impact, and eager to learn with others, you’ll thrive at Jane.
Compensation
This role is open to a Senior Manager or Director. Most new hires join at the accomplished stage, which represents $191,000 for a Senior Manager and $223,200 for a Director. A starting salary below that typically means someone with strong potential who is still building certain skills. Salaries above it generally apply to existing team members who've made significant impact and bring deep Jane-specific knowledge.
Stock options are also part of your total compensation. Jane was valued at $1.8B in May 2025, and we're proud to be building a healthy, profitable business. Our team has been able to exercise options on several occasions over the past five years, and we're optimistic about what's ahead. We also offer medical benefits through Sequoia One and 401k!