Marketing Automation Executive
The Role
The Marketing Automation Executive will support the day-to-day running, optimisation and performance of Fastmarkets’ marketing automation tools and marketing tech stack. Reporting into the Marketing Operations Manager, this role will focus on maintaining and building clean automation flows, supporting the commercial marketing team in campaign executing and ensuring clean and accurate reporting.
Principal Accountabilities
Marketing automation
- Building and executing automated campaigns in our marketing automation platform, ensuring best practices are followed
- Supporting the Marketing Operations Manager with the lead-scoring framework, CRM integration and GTM set-up
- Supporting the commercial marketing team with implementing experiments and tests across the system
- Supporting with onboarding and roll-out of any new additions to the tech stack
Data Quality & Audience Management
- Working closely with the Email Marketing Executive to build targeted audience segments for outbound marketing campaigns
- Monitoring and maintaining the sync between Marketo, Salesforce, Cvent and other platforms to ensure data integrity
- Helping to identify high-value and strongly converting segments in the database and building these into campaigns
Reporting & optimisation
- Maintain and optimise existing reporting, ensuring clean and accurate data
- Support the commercial marketing team with insights and analysis, helping to optimise marketing campaign performance, using Marketo, Salesforce and a multi-touch attribution tool
Qualifications
We recruit talented, dynamic people with diverse backgrounds and experiences, all united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve. We’re proud to be an equal opportunities employer and are committed to creating a fully inclusive workplace, where everyone feels able to participate and contribute meaningfully.
If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on...
KNOWLEDGE, EXPERIENCE AND SKILLS
We are looking for an individual who is highly motivated, driven, and have a passion to be part of a fast-paced, successful team. Being a strong team player is also important as well as someone who is happy to work flexibly.
Experience & Skills
- Experience working with Marketo or similar tool in a hands-on marketing role
- Strong understanding of marketing automation best practises
- Data driven mindset and experience preparing delivering marketing reports and analysis
- Experience working with a commercial marketing team
- Experience working with a project management tool (Monday.com or similar)
- Familiarity with Salesforce, Cvent and multi-touch attribution tools
- Highly organised, detail-oriented and comfortable managing multiple tasks
- Collaborative mindset with strong communication skills
- Basic knowledge of HTML, Javascript or Python a plus
Additional Information
Our Values
Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. But however wonderfully different we all are, there are six things we all have in common – and they form our Fastmarkets values.
Created by our own employees to reflect some of the personal traits that Fastmarkets people have, our values are key to what makes our culture unique. They reflect who each of us are and they're embedded in everything we do. Our values are:
- METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance
- ACCOUNTABLE. We are accountable to ourselves and those we work with: we keep our promises and get things done
- GROWTH MINDSET. This value enables us to be nimble to the changing realities and operate with a sense of urgency
- INCLUSIVE. We are inclusive and respectful, celebrating each of us and giving everyone a deep sense of belonging with the desire to bring their best self to work every day.
- CUSTOMER CENTRIC. We are customer-centric in all that we do
- COLLABORATIVE. We are collaborative, able to work across teams and capitalise on the diversity of intellect, perspectives, and experiences.
We are committed to ensuring all candidates feel welcomed and supported. Should your application advance and you require accommodations for the interview process, please inform us so we can make the necessary arrangements.
You’ve read a little about us – now it’s over to you!
If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form. This form is an important part of the selection process: it’s used to determine whether or not you’ll be chosen to have an interview and acts as a basis for the questions we’ll ask you on the day.
It’s vital that you try to capture all the relevant information we have asked for on the form so we can get a good feel for who you are and why you’re great.