Marketing Automation Manager (Remote)
Libertex Group Overview
Established in 1997, the Libertex Group is an international powerhouse with over 28 years of financial markets expertise.
Over the years, the Libertex Group has helped shape the online trading industry by merging together innovative technology, market movements and digital trends. This was made possible with the introduction of ‘Libertex’, the multi-awarded online trading platform with which anyone can access the market and invest in stocks or trade CFDs with underlying assets being commodities, Forex, ETFs, cryptocurrencies, and others.
A firm believer in the power of sports to inspire, empower and push for success, Libertex is the Official Online Trading Partner of Audi Revolut F1 Team.
The Libertex Group in Numbers:
• 28+ years of fintech experience
• 3M+ clients worldwide
• 700+ employees
• 45+ international awards (for Libertex)
• 300+ tradable assets (through Libertex)
The Libertex Group is constantly driven by a single passionate purpose – to tirelessly work on developing amazing fintech for people who simply want to have ‘more’ in their lives.
Job Overview
We are looking for a hands-on Lifecycle / Marketing Automation Specialist who loves writing copy, testing hypotheses, and improving product conversion.
This is not an acquisition role and not a people management role. You will work with an existing user base and focus on activation, conversion, retention, and monetization.
You will own campaigns end-to-end: from idea and copy to launch, A/B testing, and performance analysis. If you enjoy experimenting, working close to the product, and seeing a direct impact of your work, this role is for you.
What Will You Do?
- Own and execute conversion and retention campaigns across email, push, and in-app channels.
- Write high-quality copy for different channels, segments, and lifecycle stages.
- Build and maintain automated customer journeys and behavioral triggers (activation, engagement, reactivation, promo flows).
- Run continuous A/B tests: messages, formats, mechanics.
- Analyze campaign and funnel performance using product analytics (Mixpanel, Amplitude, etc.)
- Work closely with Product and Tech teams on in-app communication, dynamic content, and promo mechanics.
Requirements
Key Skills Required:
- 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
- Excellent copywriting skills. You enjoy writing clear, effective texts and adapting tone for different channels and user states.
- Strong understanding of customer journey and lifecycle marketing.
- Solid experience with A/B testing: hypothesis building, experiment setup, and result interpretation.
- Hands-on experience with automation / CRM platforms (Blueshift, Braze, Customer.io, Iterable, or similar).
- Experience working with product analytics tools (Mixpanel, Amplitude, GA, etc.).
- Experience with in-app communication: push notifications, in-app messages, inboxes, modals.
- Basic HTML/CSS knowledge for template edits.
- Fluency in English (written and spoken). PLEASE SEND YOUR CV IN ENGLISH!
Additional Skills Preferred:
- Experience in fintech, crypto, or forex products.
- Experience with AI-assisted content or automation workflows.
- Experience with dynamic content and personalization at scale.
Benefits
- 21 working days of annual leave
- Work remotely whilst being part of a global team
- Udemy Business unlimited membership
- Professional and personal development opportunities in a fast-growing environment
Libertex Group is an equal opportunity employer, fostering an inclusive and diverse environment. We do not discriminate based on any characteristic protected by the law. Candidate privacy is respected, and all data is securely stored and used solely for recruitment purposes, in line with GDPR and our internal policies. Unsuccessful applicants may have their data retained for future opportunities unless deletion is requested.