Marketing Automation & Outreach Virtual Assistant (GoHighLevel)

We are seeking a detail-oriented and systems-savvy Virtual Assistant to support a coaching and digital courses business during an active growth phase. This role focuses on marketing automation admin, event funnel support, and email-based outreach, allowing the founder to stay focused on strategy, content, and delivery. The role will start part-time (20 hours/week) with the intention to scale hours as campaigns and events scale.

In addition to building and updating funnels/automations, I’d like the VA to fully own:

Testing opt-ins, emails, tags, pipelines, and links from a user perspective

Verifying replay access, permissions, and delivery

Doing pre-launch and live-campaign checks so issues are caught proactively

After events or campaigns, I’d like support with:

Cleaning and updating pipelines and lead stages

Tagging buyers vs non-buyers correctly

Marking contributors/speakers as completed for future use

General system tidy-up so nothing lingers or gets messy

Alongside following SOPs, it would be helpful if the VA could:

Help document or update SOPs based on Loom walkthroughs

Note fixes or changes when something breaks or is improved

This is to avoid repeating explanations and to strengthen systems over time.

Where possible, I’d love the VA to:

Attempt resolution via SOPs first

Escalate issues with context and suggested solutions, rather than just flagging problems

This helps keep me focused on strategy and delivery.

During non-launch periods, ongoing value could include:

System and folder clean-up

Asset and link checks

Outreach follow-up sweeps

Funnel or content asset audits based on checklists

100% REMOTE

$50 birthday bonus

$200 testimonial bonus

$300 tenure bonus every 6 months

$500 entry monthly raffle

NO TRACKER. NO PROBLEM