Marketing Cloud & Datorama Certification Required |Send direct Message

Marketing Cloud & Datorama project experience Required 

Setup datorama Workspace

connect and integrate email marketing API (SMFC) and 1 Web 

Setup Datorama Workspace

● Connect and integrate 1 Email Marketing API (SFMC) and 1 Web Analytics API (Google Analytics)

● Implement all standard and available KPIs

● Harmonize up to 2 dimensions (business unitand/or tactic-level)

● Provide up to 2 Classification / categorization files

● 1 best-practice email marketing and web analytics performance optimization dashboard page Out of Scope

● Additional Channel Sources: e.g. Search, Display, Programmatic, CRM, Organic Social, Offline data

● Planning data from Buy platforms

● Custom Widgets and Metrics

● Customized API Connectors

● User/log/cookie-level data

Marketing Cloud

Discovery and documentation of your Marketing use cases and customer personas to guide implementation architecture

● Production ready instance of Marketing Cloud, including:

● Verification the account is provisioned properly

● Configuration of the following account settings, for one (1) business unit: a. Name b. MID (auto assigned) c. Physical mailing address d. Time zone e. Date format f. Default sender email display (email display name) g. Default sender email address (email reply address) h. Default send classification i. Configuration of one (1) standard header and footer (includes View As Webpage and CAN-SPAM footer) (if applicable)

● Additional Data Configuration (Import, Extract, API)

● External Integrations with third party applications (e.g., CRM, web analytics)

● Additional Business Unit Configuration

● IP Warming Plan/Monitoring

● Real-time triggered emails

● Relational data design ● Complex email formats for test sends ● Dynamic content via AMPscripting or SQL queries ● Consultation on or development of API code ● Creation or configuration of email content or templates, including HTML development ● Creation, configuration, or hosting of landing pages ● Sender Authentication Package (SAP) Configuration, including: a. Private Domain b. One IP address c. Authentication - SFDC with authenticate Customer’s email sends with sender policy framework, sender ID, and domain keys/DKIM authentication ● Enable ExactTarget Subscriber Key as the unique identifier for subscribers ● Configuration of up to five (5) user accounts, with configuration detail to include: Name, Email, Login Name, and Account Role ● Configuration of standard Reply Mail Management (RMM), a mechanism to control the messages Customer receives back from its subscribers ● Configuration of one (1) HTML paste email for testing purposes ● Perform one (1) test send walk-through with Customer of one (1) static email for enablement purposes ● Import of one (1) data source to a single list or data source to a single list or data extension (maximum of 25 fields)

Qualifications

Marketing cloud certificate

Datorama certificate 

Additional Information

All your information will be kept confidential according to EEO guidelines.

Please connect on LinkedIn: https://www.linkedin.com/in/bamichaelsen/